It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets. In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.
That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.
Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members. This was my third Esource event – a truly great team and fun event.
Below is the presentation I gave to about 150 utility marketers. Enjoy!
Content Marketing for Utility Companies – Esource Forum 09
It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets. In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.
That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.
Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members. This was my third Esource event – a truly great team and fun event.
Below is the presentation I gave to about 150 utility marketers. Enjoy!