Content Strategy is Not about You

By Joe Pulizzi | Published: November 25, 2009
Joe Pulizzi in Helsinki

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company.  In order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

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