JoePulizzi.com » Free Stuff

Major B2B Content Marketing Research Released

Joe Pulizzi — Mon, 20 Sep 2010 17:23:36 +0000

Junta42 | Content Marketing Institute and MarketingProfs have partnered with the American Business Media and Business Marketing Association to create the most comprehensive B2B content marketing research in North America to date.

Over 1,000 B2B marketers from across North America answered questions on content marketing tactics, budgets and spending, resourcing, objectives, measurement and more. It’s worth a look…and better yet, it’s free. Click here to see the full review on the Content Marketing Institute site.

We Can All Learn Something from Steve Jobs

Joe Pulizzi — Mon, 04 Jan 2010 20:03:17 +0000

Whether you are a speaker, writer or marketing professional, you’ll get something from this presentation by Carmine Gallo, author of “The Presentation Secrets of Steve Jobs.”

Thanks to Om Malik for bringing this to my attention.

As a side note, great content marketing from Carmine here. Carmine gives away some golden tips here in this free presentation…so good I’m considering buying his book.

Now that’s content marketing!

The Presentation Secrets of Steve Jobs

View more presentations from Carmine Gallo.

Thinking about an eBook? Lower the Gates

Joe Pulizzi — Tue, 13 Oct 2009 17:56:23 +0000

Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to:

Lower the barriers for people to spread it
Develop the network of people that would be willing to share it
Make sure the content is best of breed