JoePulizzi.com http://www.joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Thu, 02 Feb 2012 21:13:49 +0000 en hourly 1 Marketers Are Becoming Publishers – A Content Marketing World Video http://www.joepulizzi.com/2011/08/marketers-are-becoming-publishers-a-content-marketing-world-video/?utm_source=rss&utm_medium=rss&utm_campaign=marketers-are-becoming-publishers-a-content-marketing-world-video http://www.joepulizzi.com/2011/08/marketers-are-becoming-publishers-a-content-marketing-world-video/#comments Thu, 25 Aug 2011 14:13:51 +0000 Joe Pulizzi http://www.joepulizzi.com/?p=347 more]]> Check out one of our latest videos, featuring companies like American Express and BlendTec, and the evolution brands are making into the publishing field. This is one of our feature videos from Content Marketing World.

]]> http://www.joepulizzi.com/2011/08/marketers-are-becoming-publishers-a-content-marketing-world-video/feed/ 0 Email and Content Marketing http://www.joepulizzi.com/2011/05/email-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=email-content-marketing http://www.joepulizzi.com/2011/05/email-content-marketing/#comments Sat, 14 May 2011 01:13:05 +0000 Joe Pulizzi http://www.joepulizzi.com/?p=337 more]]> Below is my presentation from the Mediapost Email Insider Summit on how email marketers need to start thinking like publishers. Enjoy!

]]> http://www.joepulizzi.com/2011/05/email-content-marketing/feed/ 0 Google Panda Update: A Boon for Content Marketers http://www.joepulizzi.com/2011/03/google-panda-update-a-boon-for-content-marketers/?utm_source=rss&utm_medium=rss&utm_campaign=google-panda-update-a-boon-for-content-marketers http://www.joepulizzi.com/2011/03/google-panda-update-a-boon-for-content-marketers/#comments Tue, 29 Mar 2011 19:59:16 +0000 Joe Pulizzi http://www.joepulizzi.com/?p=323 more]]>

B toB Magazine

Featured this month as a columnist for BtoB magazine.

Direct marketers have been asking themselves about the impact of the Google Panda update, undertaken in February by the search engine giant to filter out low-quality, duplicated or not-very-useful pages from its search query results.

In making these changes to its search algorithm, Google has pinpointed “content farm” sites such as the how-to site eHow and the Q&A site Answerbag, as well as sites that feature a disproportionate amount of advertising instead of informative text.

Read the rest of this story at B2B Magazine.

]]> http://www.joepulizzi.com/2011/03/google-panda-update-a-boon-for-content-marketers/feed/ 0 Interview: Finding Your Target Audience http://www.joepulizzi.com/2011/03/interview-finding-your-target-audience/?utm_source=rss&utm_medium=rss&utm_campaign=interview-finding-your-target-audience http://www.joepulizzi.com/2011/03/interview-finding-your-target-audience/#comments Sun, 06 Mar 2011 23:47:56 +0000 webfadds http://www.joepulizzi.com.php5-20.dfw1-2.websitetestlink.com/?p=320 more]]> Nice interview from the folks at OpenView Labs about how to find your target audience.

]]> http://www.joepulizzi.com/2011/03/interview-finding-your-target-audience/feed/ 0 7 Content Marketing Events You Need To Know About http://www.joepulizzi.com/2011/03/7-content-marketing-events-you-need-to-know-about/?utm_source=rss&utm_medium=rss&utm_campaign=7-content-marketing-events-you-need-to-know-about http://www.joepulizzi.com/2011/03/7-content-marketing-events-you-need-to-know-about/#comments Fri, 04 Mar 2011 23:46:31 +0000 webfadds http://www.joepulizzi.com.php5-20.dfw1-2.websitetestlink.com/?p=318 more]]> Well, the world of content marketing is getting a whole lot busier these days, including some things you may or may not know about. For this post, I wanted to make sure everyone was updated on the latest content marketing treats.  Thanks to our amazing content marketing team and contributors for making much of this possible.

  1. Google Move Great for Content Marketers.  I’m working on a story for BtoB magazine on this, but the early prognosis is that Google’s algorithm changes are a boon for content marketers.  More to come.
  2. Content Marketing Awards deadline in two weeks. The Magnum Opus awards (which I like to call the content marketing awards) are approaching their deadline on March 18th.  Be sure to get your content projects in ASAP.
  3. Content Marketing comes to South by Southwest.  NPR host Tom Ashbrook will moderate this panel on how brands are becoming publishers.
  4. Updated Speaker Lineup for Content Marketing World 2011. Check out the additions here – we’ve added Brian Clark from Copyblogger, Michael Stelzner from SocialMediaExaminer.com, Todd Wheatland from Kelly Services, Alison Bolen from SAS, Ellen Moreau from Sherwin Williams and dozens more. Early bird ends April 30th. Register here (HEY FOLKS, we will sell out this event, so don’t delay).
  5. Content Marketing Institute launches International versions of Chief Content Officer magazine.  Check out the European andAustralian versions of CCO.
  6. Junta42 launches Content Marketing Vendor Directory.  We’re just finishing up our beta on this, but the vendors are starting to fill in.
  7. CMI PRO Membership made free.  If you haven’t seen, we’ve decided to make all our PRO resources free for the time being.  Sign up to get free access to all our PRO content for F-R-E-E while we are working out the bugs.

If there are any other content marketing activities you think we should take on, please let me know.

]]> http://www.joepulizzi.com/2011/03/7-content-marketing-events-you-need-to-know-about/feed/ 0 Finding Your Content Marketing Strategy in 8 Steps http://www.joepulizzi.com/2011/02/finding-your-content-marketing-strategy-in-8-steps/?utm_source=rss&utm_medium=rss&utm_campaign=finding-your-content-marketing-strategy-in-8-steps http://www.joepulizzi.com/2011/02/finding-your-content-marketing-strategy-in-8-steps/#comments Wed, 23 Feb 2011 13:17:55 +0000 Joe Pulizzi http://joepulizzi.com/?p=299 Here is the full video from the Web Content conference a few months back.

]]> http://www.joepulizzi.com/2011/02/finding-your-content-marketing-strategy-in-8-steps/feed/ 0 Two Big Content Marketing Announcements http://www.joepulizzi.com/2011/01/two-big-content-marketing-announcements/?utm_source=rss&utm_medium=rss&utm_campaign=two-big-content-marketing-announcements http://www.joepulizzi.com/2011/01/two-big-content-marketing-announcements/#comments Mon, 17 Jan 2011 16:43:15 +0000 Joe Pulizzi http://joepulizzi.com/?p=294 more]]> Two big content marketing announcements today:

  1. The Latest Junta42 Top Content Marketing Blogs released.  This installments has Lee Odden and the TopRank marketing team on top.
  2. Content Marketing World 2011 formally announced.

More to come…and on with the content marketing revolution.

]]> http://www.joepulizzi.com/2011/01/two-big-content-marketing-announcements/feed/ 0 Content Marketing World 2011 Announced http://www.joepulizzi.com/2010/11/content-marketing-world-2011-announced/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-world-2011-announced http://www.joepulizzi.com/2010/11/content-marketing-world-2011-announced/#comments Wed, 24 Nov 2010 17:42:12 +0000 Joe Pulizzi http://joepulizzi.com/?p=292 more]]> Yes, the premier content marketing event is coming…to Cleveland, Ohio, September 6-8, 2011.

We’ll have the full website with speakers and agenda up in a few weeks, but in the meantime, see our Save the Date page, and be sure to sign up to receive our updates.

Looking forward to seeing you there.

]]> http://www.joepulizzi.com/2010/11/content-marketing-world-2011-announced/feed/ 0 Major B2B Content Marketing Research Released http://www.joepulizzi.com/2010/09/b2b-content-marketing-research/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-content-marketing-research http://www.joepulizzi.com/2010/09/b2b-content-marketing-research/#comments Mon, 20 Sep 2010 17:23:36 +0000 Joe Pulizzi http://joepulizzi.com/?p=277 more]]> B2B_Content_Marketing_BenchmarksJunta42 | Content Marketing Institute and MarketingProfs have partnered with the American Business Media and Business Marketing Association to create the most comprehensive B2B content marketing research in North America to date.

Over 1,000 B2B marketers from across North America answered questions on content marketing tactics, budgets and spending, resourcing, objectives, measurement and more.  It’s worth a look…and better yet, it’s free.  Click here to see the full review on the Content Marketing Institute site.

]]> http://www.joepulizzi.com/2010/09/b2b-content-marketing-research/feed/ 0 The Content Marketing 28-City Summer Tour http://www.joepulizzi.com/2010/06/the-content-marketing-28-city-summer-tour/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-marketing-28-city-summer-tour http://www.joepulizzi.com/2010/06/the-content-marketing-28-city-summer-tour/#comments Tue, 08 Jun 2010 23:59:14 +0000 Joe Pulizzi http://joepulizzi.com/?p=270 more]]> Content marketing is in the air this summer…and so am I.

Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.

The Joe Pulizzi Summer Tour

  1. June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
  2. June 7, 2010 – Cleveland, OH (Online Marketing Summit)
  3. June 8, 2010 – Chicago, IL (Web Content 2010)
  4. June 9, 2010 – New York, NY (Folio Magazine Conference)
  5. June 10, 2010 – Toronto (Online Marketing Summit at SES)
  6. June 14, 2010 – Seattle, WA (Online Marketing Summit)
  7. June 16, 2010 – Portland, OR (Online Marketing Summit)
  8. June 18, 2010 – San Jose, CA (Online Marketing Summit)
  9. June 21, 2010 – Long Beach, CA (Online Marketing Summit)
  10. June 22, 2010 – Milwaukee, WI (Private Meeting)
  11. June 23, 2010 – Denver, CO (Online Marketing Summit)
  12. June 24, 2010 – Kansas City, MO (Private Meeting)
  13. June 25, 2010 – Minneapolis, MN (Online Marketing Summit)
  14. June 28, 2010 – Milwaukee, WI (Online Marketing Summit)
  15. June 30, 2010 – Chicago, IL (Online Marketing Summit)
  16. July 7, 2010 – Boston, MA (Online Marketing Summit)
  17. July 8, 2010 – Philadelphia, PA (Online Marketing Summit)
  18. July 9, 2010 – New York, NY (Online Marketing Summit)
  19. July 12, 2010 – Washington, DC (Online Marketing Summit)
  20. July 13, 2010 – Atlanta, GA (Content Strategy Meetup)
  21. July 14, 2010 – Atlanta, GA (Online Marketing Summit)
  22. July 16, 2010 – Charlotte, NC (Online Marketing Summit)
  23. July 19, 2010 – Dallas, TX (Online Marketing Summit)
  24. July 21, 2010 – Austin, TX (Online Marketing Summit)
  25. July 23, 2010 – Houston, TX (Online Marketing Summit)
  26. July 28, 2010 – New York, NY (Custom Media Day for Publishers)
  27. August 3, 2010 – Orlando, FL (Online Marketing Summit)
  28. August 5, 2010 – Miami, FL (Online Marketing Summit)

Let’s all enjoy the ride :)

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