JoePulizzi.com » brand story http://www.joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Thu, 02 Feb 2012 21:13:49 +0000 en hourly 1 Content Marketing for the Wine Industry http://www.joepulizzi.com/2010/04/content-marketing-for-the-wine-industry/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-for-the-wine-industry http://www.joepulizzi.com/2010/04/content-marketing-for-the-wine-industry/#comments Thu, 15 Apr 2010 01:18:14 +0000 Joe Pulizzi http://joepulizzi.com/?p=256 more]]> I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.

What amazed me about this session was the number of wine marketers that are trying to figure out their story - definitely the key thought of the day.

Presentation below includes why, before considering any content marketing tactics, wine marketers must uncover how their passion and expertise can be focused on the pain points of their customers to create the special sauce – the content marketing that truly attracts and retains customers.

Special thanks to the Ohio Grape Industries for sponsoring my session at the conference.

Content Marketing for the Wine Industry

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