JoePulizzi.com » content marketing http://www.joepulizzi.com Content Marketing Speaker | Author | Coach | Evangelist Thu, 02 Feb 2012 21:13:49 +0000 en hourly 1 Finding Your Content Marketing Strategy in 8 Steps http://www.joepulizzi.com/2011/02/finding-your-content-marketing-strategy-in-8-steps/?utm_source=rss&utm_medium=rss&utm_campaign=finding-your-content-marketing-strategy-in-8-steps http://www.joepulizzi.com/2011/02/finding-your-content-marketing-strategy-in-8-steps/#comments Wed, 23 Feb 2011 13:17:55 +0000 Joe Pulizzi http://joepulizzi.com/?p=299 Here is the full video from the Web Content conference a few months back.

]]> http://www.joepulizzi.com/2011/02/finding-your-content-marketing-strategy-in-8-steps/feed/ 0 Two Big Content Marketing Announcements http://www.joepulizzi.com/2011/01/two-big-content-marketing-announcements/?utm_source=rss&utm_medium=rss&utm_campaign=two-big-content-marketing-announcements http://www.joepulizzi.com/2011/01/two-big-content-marketing-announcements/#comments Mon, 17 Jan 2011 16:43:15 +0000 Joe Pulizzi http://joepulizzi.com/?p=294 more]]> Two big content marketing announcements today:

  1. The Latest Junta42 Top Content Marketing Blogs released.  This installments has Lee Odden and the TopRank marketing team on top.
  2. Content Marketing World 2011 formally announced.

More to come…and on with the content marketing revolution.

]]> http://www.joepulizzi.com/2011/01/two-big-content-marketing-announcements/feed/ 0 The Content Marketing 28-City Summer Tour http://www.joepulizzi.com/2010/06/the-content-marketing-28-city-summer-tour/?utm_source=rss&utm_medium=rss&utm_campaign=the-content-marketing-28-city-summer-tour http://www.joepulizzi.com/2010/06/the-content-marketing-28-city-summer-tour/#comments Tue, 08 Jun 2010 23:59:14 +0000 Joe Pulizzi http://joepulizzi.com/?p=270 more]]> Content marketing is in the air this summer…and so am I.

Here are my summer events – a 28 city tour, all centered (for the most part) around content marketing. Hope you can make it to an event close to you.

The Joe Pulizzi Summer Tour

  1. June 3, 2010 – Chicago, MI (Business Marketing Association Engage Conference)
  2. June 7, 2010 – Cleveland, OH (Online Marketing Summit)
  3. June 8, 2010 – Chicago, IL (Web Content 2010)
  4. June 9, 2010 – New York, NY (Folio Magazine Conference)
  5. June 10, 2010 – Toronto (Online Marketing Summit at SES)
  6. June 14, 2010 – Seattle, WA (Online Marketing Summit)
  7. June 16, 2010 – Portland, OR (Online Marketing Summit)
  8. June 18, 2010 – San Jose, CA (Online Marketing Summit)
  9. June 21, 2010 – Long Beach, CA (Online Marketing Summit)
  10. June 22, 2010 – Milwaukee, WI (Private Meeting)
  11. June 23, 2010 – Denver, CO (Online Marketing Summit)
  12. June 24, 2010 – Kansas City, MO (Private Meeting)
  13. June 25, 2010 – Minneapolis, MN (Online Marketing Summit)
  14. June 28, 2010 – Milwaukee, WI (Online Marketing Summit)
  15. June 30, 2010 – Chicago, IL (Online Marketing Summit)
  16. July 7, 2010 – Boston, MA (Online Marketing Summit)
  17. July 8, 2010 – Philadelphia, PA (Online Marketing Summit)
  18. July 9, 2010 – New York, NY (Online Marketing Summit)
  19. July 12, 2010 – Washington, DC (Online Marketing Summit)
  20. July 13, 2010 – Atlanta, GA (Content Strategy Meetup)
  21. July 14, 2010 – Atlanta, GA (Online Marketing Summit)
  22. July 16, 2010 – Charlotte, NC (Online Marketing Summit)
  23. July 19, 2010 – Dallas, TX (Online Marketing Summit)
  24. July 21, 2010 – Austin, TX (Online Marketing Summit)
  25. July 23, 2010 – Houston, TX (Online Marketing Summit)
  26. July 28, 2010 – New York, NY (Custom Media Day for Publishers)
  27. August 3, 2010 – Orlando, FL (Online Marketing Summit)
  28. August 5, 2010 – Miami, FL (Online Marketing Summit)

Let’s all enjoy the ride :)

]]> http://www.joepulizzi.com/2010/06/the-content-marketing-28-city-summer-tour/feed/ 0 Content Marketing for the Wine Industry http://www.joepulizzi.com/2010/04/content-marketing-for-the-wine-industry/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-for-the-wine-industry http://www.joepulizzi.com/2010/04/content-marketing-for-the-wine-industry/#comments Thu, 15 Apr 2010 01:18:14 +0000 Joe Pulizzi http://joepulizzi.com/?p=256 more]]> I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.

What amazed me about this session was the number of wine marketers that are trying to figure out their story - definitely the key thought of the day.

Presentation below includes why, before considering any content marketing tactics, wine marketers must uncover how their passion and expertise can be focused on the pain points of their customers to create the special sauce – the content marketing that truly attracts and retains customers.

Special thanks to the Ohio Grape Industries for sponsoring my session at the conference.

Content Marketing for the Wine Industry

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]]> http://www.joepulizzi.com/2010/04/content-marketing-for-the-wine-industry/feed/ 0 Content Marketing: Why Publishing is the New Marketing http://www.joepulizzi.com/2010/03/content-marketing-why-publishing-is-the-new-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-why-publishing-is-the-new-marketing http://www.joepulizzi.com/2010/03/content-marketing-why-publishing-is-the-new-marketing/#comments Wed, 24 Mar 2010 19:23:35 +0000 Joe Pulizzi http://joepulizzi.com/?p=239 more]]> Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled “Content Marketing: Why Publishing is the New Marketing”. The presentation included:

  • Statistics and trends on why traditional marketing is harder than ever before.
  • The five points on why brands need to become publishers.
  • Eight steps to developing a content marketing strategy for your organization.

Also included some images from the event below.  Outstanding event!

Content Marketing: Publishing is the New Marketing

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Joe discussing the BEST Content Formula

Joe discussing the BEST Content Formula

At the POMP Form in Slovenia

At the POMP Form in Slovenia

Joe chatting about Junta42 users

Joe chatting about Junta42 users

Joe cannot talk without his hands

Joe cannot talk without his hands

I'm not sure that's going to work?

I'm not sure that's going to work?

End of the day roundtable with Julia, Patrick, Primoz, Igor and Sak.

End of the day roundtable with Julia, Patrick, Primoz, Michael, Sak and Igor.

]]> http://www.joepulizzi.com/2010/03/content-marketing-why-publishing-is-the-new-marketing/feed/ 0 Why Publishing is the Future of Marketing http://www.joepulizzi.com/2010/01/publishing-future-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=publishing-future-marketing http://www.joepulizzi.com/2010/01/publishing-future-marketing/#comments Wed, 20 Jan 2010 21:35:51 +0000 Joe Pulizzi http://joepulizzi.com/?p=210 more]]>

Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”.  It’s 45 minutes long but gives a nice overview of content marketing.

BrightTalk does ask that you register for it, but I believe it’s worth it.

The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.

If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.

Hope you enjoy!

]]> http://www.joepulizzi.com/2010/01/publishing-future-marketing/feed/ 0 Take Your Sales Hat Off…On with Your Publishing Hat http://www.joepulizzi.com/2009/11/take-your-sales-hat-off-on-with-your-publishing-hat/?utm_source=rss&utm_medium=rss&utm_campaign=take-your-sales-hat-off-on-with-your-publishing-hat http://www.joepulizzi.com/2009/11/take-your-sales-hat-off-on-with-your-publishing-hat/#comments Thu, 05 Nov 2009 02:39:44 +0000 Joe Pulizzi http://joepulizzi.com/?p=177 more]]> Wanted to share this 10 minute video from the good folks at Stella Pop.  In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:

  • What if customers actually requested your marketing?
  • Social media doesn’t work without a content strategy.
  • Who’s responsible for the corporate story?
  • To think like a publisher, you have to take your sales hat off…

]]> http://www.joepulizzi.com/2009/11/take-your-sales-hat-off-on-with-your-publishing-hat/feed/ 0 Thinking about an eBook? Lower the Gates http://www.joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/?utm_source=rss&utm_medium=rss&utm_campaign=thinking-about-an-ebook-lower-the-gates http://www.joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/#comments Tue, 13 Oct 2009 17:56:23 +0000 Joe Pulizzi http://joepulizzi.com/?p=159 more]]> Interview of me at TippingPoint Labs about creating an eBook that spreads (talking about our recent eBook The Content Marketing Playbook). Remember to:

  • Lower the barriers for people to spread it
  • Develop the network of people that would be willing to share it
  • Make sure the content is best of breed

]]> http://www.joepulizzi.com/2009/10/thinking-about-an-ebook-lower-the-gates/feed/ 2 Content Marketing for Utility Companies – Esource Forum 09 http://www.joepulizzi.com/2009/09/content-marketing-for-utility-companies-esource-forum-09/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-for-utility-companies-esource-forum-09 http://www.joepulizzi.com/2009/09/content-marketing-for-utility-companies-esource-forum-09/#comments Fri, 25 Sep 2009 17:40:59 +0000 Joe Pulizzi http://joepulizzi.com/?p=157 more]]> It’s odd talking to utility marketers about marketing – the majority of them have a monopoly in their markets.  In many cases as I’m learning, they are forced to market by the federal government. So, for those and a few other reasons, utility marketers are a little behind the content marketing game.

That said, the expertise in these companies is high, and the potential to create meaningful conversations with customers is certainly possible. Some utilities, such as MLGW, are already doing a great job communicating consistently with customers – and are starting to leverage social media tools such as Twitter and Facebook.

Big thanks to the folks at Esource for having me come in and share some of my thoughts with their members.  This was my third Esource event – a truly great team and fun event.

Below is the presentation I gave to about 150 utility marketers.  Enjoy!

Social Media and Content Marketing for Utility Companies

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]]> http://www.joepulizzi.com/2009/09/content-marketing-for-utility-companies-esource-forum-09/feed/ 0 Upcoming Event | New Media 2012 – Whidbey Island, WA http://www.joepulizzi.com/2009/08/upcoming-event-new-media-2012-whidbey-island-wa/?utm_source=rss&utm_medium=rss&utm_campaign=upcoming-event-new-media-2012-whidbey-island-wa http://www.joepulizzi.com/2009/08/upcoming-event-new-media-2012-whidbey-island-wa/#comments Thu, 27 Aug 2009 14:45:40 +0000 Joe Pulizzi http://joepulizzi.com/?p=145 more]]> NewMedia2012

Outstanding new event being produced by friend and colleague Russell Sparkman from Fusionspark entitled “New Media 2012“.  Russell was kind enough to ask me to present as part of the all-star cast.  Check out the full details of the event here.

In addition, here’s a release that went out about the event.

Here’s a quick description of the event:
Whether you are a content creator or just a curious consumer, this is your chance to hear dispatches from the frontlines of New Media. For two hours on a Saturday afternoon in beautiful Langley, Washington, 10 thought-provoking professionals will share their unique insight and vision into the wide range of forces currently influencing New Media.

]]> http://www.joepulizzi.com/2009/08/upcoming-event-new-media-2012-whidbey-island-wa/feed/ 0