JoePulizzi.com » content strategy

Finding Your Content Marketing Strategy in 8 Steps

Joe Pulizzi — Wed, 23 Feb 2011 13:17:55 +0000

Here is the full video from the Web Content conference a few months back.

Content Strategy is Not about You

Joe Pulizzi — Wed, 25 Nov 2009 22:03:21 +0000

Joe Pulizzi in Helsinki

A little delayed in making this available, but here is the full presentation on Content Strategy presented in Finland for my friends at Alma Lehdentekijat last month.

The core concept: content strategy is not about you as a company. In order to find success in your content marketing activities, the focus needs to be entirely on your customers’ informational needs.

Enjoy!

Virtual MENG Update: Social Media Starts with a Content Strategy

Joe Pulizzi — Fri, 18 Sep 2009 13:30:25 +0000

Had the pleasure of presenting at the Virtual MENG luncheon seminar the other day. Great group of people. If you are not familiar with the group, I urge you to check them out.

Here is the follow up via the Junta42 blog regarding the presentation, but the actual PowerPoint is below. Enjoy!

10+ Social Media Tips – Social Media Starts with a Content Strategy

View more presentations from Joe Pulizzi.