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	<title>JoePulizzi.com &#187; Interview</title>
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	<link>http://www.joepulizzi.com</link>
	<description>Content Marketing Speaker &#124; Author &#124; Coach &#124; Evangelist</description>
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		<title>Take Your Sales Hat Off&#8230;On with Your Publishing Hat</title>
		<link>http://www.joepulizzi.com/2009/11/take-your-sales-hat-off-on-with-your-publishing-hat/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=take-your-sales-hat-off-on-with-your-publishing-hat</link>
		<comments>http://www.joepulizzi.com/2009/11/take-your-sales-hat-off-on-with-your-publishing-hat/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 02:39:44 +0000</pubDate>
		<dc:creator>Joe Pulizzi</dc:creator>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[Stella Pop]]></category>

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		<description><![CDATA[Wanted to share this 10 minute video from the good folks at Stella Pop. . . .&#160;&#160;<a href="http://www.joepulizzi.com/2009/11/take-your-sales-hat-off-on-with-your-publishing-hat/">more</a>]]></description>
			<content:encoded><![CDATA[<p>Wanted to share this 10 minute video from the good folks at <a href="http://www.stellaspopfactory.com/">Stella Pop</a>.  In the interview (taken just outside the Occidental restaurant in Washington DC) we cover such concepts as:</p>
<ul>
<li>What if customers actually requested your marketing?</li>
<li><span>Social media doesn&#8217;t work without a content strategy.</span></li>
<li><span><span>Who&#8217;s responsible for the corporate story?</span></span></li>
<li><span><span>To think like a publisher, you have to take your sales hat off&#8230;<br />
</span></span></li>
</ul>
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