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	<title>JoePulizzi.com &#187; POMP Forum</title>
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	<description>Content Marketing Speaker &#124; Author &#124; Coach &#124; Evangelist</description>
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		<title>Content Marketing: Why Publishing is the New Marketing</title>
		<link>http://www.joepulizzi.com/2010/03/content-marketing-why-publishing-is-the-new-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-marketing-why-publishing-is-the-new-marketing</link>
		<comments>http://www.joepulizzi.com/2010/03/content-marketing-why-publishing-is-the-new-marketing/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:23:35 +0000</pubDate>
		<dc:creator>Joe Pulizzi</dc:creator>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[POMP Forum]]></category>
		<category><![CDATA[Slovenia]]></category>

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		<description><![CDATA[Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The. . .&#160;&#160;<a href="http://www.joepulizzi.com/2010/03/content-marketing-why-publishing-is-the-new-marketing/">more</a>]]></description>
			<content:encoded><![CDATA[<p>Just getting around to uploading this PowerPoint presentation from my trip to Slovenia.  The presentation was entitled <strong>&#8220;Content Marketing: Why Publishing is the New Marketing&#8221;. </strong> The presentation included:</p>
<ul>
<li>Statistics and trends on why traditional marketing is harder than ever before.</li>
<li>The five points on why brands need to become publishers.</li>
<li>Eight steps to developing a content marketing strategy for your organization.</li>
</ul>
<p>Also included some images from the event below.  Outstanding event!</p>
<div id="__ss_3541454" style="width: 425px;"><strong><a title="Content Marketing: Publishing is the New Marketing" href="http://www.slideshare.net/juntajoe/content-marketing-publishing-is-the-new-marketing">Content Marketing: Publishing is the New Marketing</a></strong><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=pomppulizzi030410-100324135707-phpapp01&amp;stripped_title=content-marketing-publishing-is-the-new-marketing" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=pomppulizzi030410-100324135707-phpapp01&amp;stripped_title=content-marketing-publishing-is-the-new-marketing" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/juntajoe">Joe Pulizzi</a>.</div>
<div style="padding:5px 0 12px">
<div id="attachment_242" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-242" title="Talking B.E.S.T. Strategy" src="http://joepulizzi.com/wp-content/uploads/2010/03/F-11-300x200.jpg" alt="Joe discussing the BEST Content Formula" width="300" height="200" />
<p class="wp-caption-text">Joe discussing the BEST Content Formula</p>
</div>
<div id="attachment_240" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-240" title="POMP Forum" src="http://joepulizzi.com/wp-content/uploads/2010/03/F-4-300x200.jpg" alt="At the POMP Form in Slovenia" width="300" height="200" />
<p class="wp-caption-text">At the POMP Form in Slovenia</p>
</div>
<div id="attachment_244" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-244" title="Joe talking Junta42" src="http://joepulizzi.com/wp-content/uploads/2010/03/F-5-300x226.jpg" alt="Joe chatting about Junta42 users" width="300" height="226" />
<p class="wp-caption-text">Joe chatting about Junta42 users</p>
</div>
<div id="attachment_245" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-245" title="Joe Pulizzi" src="http://joepulizzi.com/wp-content/uploads/2010/03/F-6-300x246.jpg" alt="Joe cannot talk without his hands" width="300" height="246" />
<p class="wp-caption-text">Joe cannot talk without his hands</p>
</div>
<div id="attachment_246" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-246" title="Joe Pulizzi" src="http://joepulizzi.com/wp-content/uploads/2010/03/F-7-300x289.jpg" alt="I'm not sure that's going to work?" width="300" height="289" />
<p class="wp-caption-text">I&#39;m not sure that&#39;s going to work?</p>
</div>
<div id="attachment_247" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-247 " title="The POMP Forum Roundtable" src="http://joepulizzi.com/wp-content/uploads/2010/03/F-8-300x200.jpg" alt="End of the day roundtable with Julia, Patrick, Primoz, Igor and Sak." width="300" height="200" />
<p class="wp-caption-text">End of the day roundtable with Julia, Patrick, Primoz, Michael, Sak and Igor.</p>
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