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	<title>JoePulizzi.com &#187; publishing</title>
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	<link>http://www.joepulizzi.com</link>
	<description>Content Marketing Speaker &#124; Author &#124; Coach &#124; Evangelist</description>
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		<title>Why Publishing is the Future of Marketing</title>
		<link>http://www.joepulizzi.com/2010/01/publishing-future-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=publishing-future-marketing</link>
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		<pubDate>Wed, 20 Jan 2010 21:35:51 +0000</pubDate>
		<dc:creator>Joe Pulizzi</dc:creator>
				<category><![CDATA[Speaking]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[publishing]]></category>

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		<description><![CDATA[Just finished this presentation for BrightTalk entitled &#8220;Why Publishing is the Future of Marketing&#8221;. . . .&#160;&#160;<a href="http://www.joepulizzi.com/2010/01/publishing-future-marketing/">more</a>]]></description>
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<p>Just finished this presentation for BrightTalk entitled &#8220;Why Publishing is the Future of Marketing&#8221;.  It&#8217;s 45 minutes long but gives a nice overview of content marketing.</p>
<p>BrightTalk does ask that you register for it, but I believe it&#8217;s worth it.</p>
<p>The first 22 minutes goes through they &#8220;Why&#8221; and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.</p>
<p>If you&#8217;d like access to the slides used in this presentation, you can access the <a href="http://www.slideshare.net/juntajoe/why-publishing-is-the-future-of-marketing-8-step-content-marketing-strategy">content marketing slides</a> here at SlideShare.net.</p>
<p>Hope you enjoy!</p>
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