Escape the 9–5 and Build a Business that Lasts
For creators, new grads or those stuck in a job that brings no satisfaction:
The system was never built for your freedom. Burn it. Build your own.
This isn’t a book. It’s a match. Light it.
Most people are still following rules written for a world that doesn’t exist anymore—chasing promotions, begging for raises, and playing by someone else’s script. Burn the Playbook is your permission to stop. This isn’t another motivational book about “working harder.” It’s a blueprint for building wealth, ownership, and freedom on your terms. If you’re tired of being told what you’re worth, it’s time to flip the table and write your own rules.
Order the book
Order Joe Pulizzi's Burn the Playbook DIRECT and get the following:
- Burn the Playbook Startup Guide
(11 Business Actions to Take Before Starting Your Content Business) - Burn the Playbook 21-Day Challenge
(Takes the book’s concepts and kicks you in the butt to get started) - Your “Build What Matters” Checklist
(You do even half of these things and you will be an incredible success) - The “Taking the Leap” Worksheet
(Thinking about leaving the rat race? Here’s the worksheet you need.) - Every order includes a ebook/PDF of Burn the Playbook
Burn the Playbook is a bold manifesto for anyone ready to escape the traditional job path and build something they truly own. In an age where college degrees are overpriced, career ladders are broken, and AI is upending the rules of work, entrepreneur and bestselling author Joe Pulizzi offers a timely alternative: create your own system instead of trying to win in someone else’s.
Drawing from his own journey, and the stories of creators, founders, and rebels, Pulizzi introduces a proven, content-first business model that starts with one critical idea: your Tilt. Once you identify your unique perspective, you’ll learn how to build trust with an audience, create scalable products, generate long-term revenue, and ultimately achieve the holy grail of work...freedom.
This is not a hustle-harder book. It’s a smart, strategic blueprint for building a life and business on your terms. With powerful insights on focus, financial freedom, identity, and longevity, Burn the Playbook isn’t just about leaving a job. It’s about reshaping how you think about work forever.
Whether you’re a content creator, early-stage entrepreneur, or a career-trapped rebel dreaming of something more, this book gives you the mindset, tools, and momentum to stop renting your time and start building your future. Are you made for more? Build a life and business on your terms.
Order the book
Return/Refund policy. There are no refunds or returns for this book because...it's a book. Come on now! That said, if you are really dissatisfied with the book email Joe at joe@zsquaredmedia.com and I'm sure he'll come up with something.