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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

By Joe Pulizzi and Robert Rose


The NEW Rulebook for Entrepreneurial Success

What’s the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.

Click Here to Order Today!

"This book is a must-read for anyone wanting to have an effective content marketing program. They walk you through step-by-step, setting up and managing an effective content marketing campaign. There is nothing left to question after reading this book--you will understand how to set up a program for yourself."

Stephanie J. Elsen

"This is a very practical "how-to" guide to Content Marketing, written in a easy to read style, full of good practices to implement, underlined by their experiences of how implementing these ideas changed businesses. "

Ian Truscott
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