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A Big Amazon Problem – #119

On the most recent episode of This Old Marketing, my weekly content and marketing news podcast with Robert Rose, we talked quite a bit about fake content. Among other things, we covered how AI-generated books are everywhere on sites like Amazon and Goodreads. Btw, Amazon owns Goodreads. Basically, these AI books are being created and then […]

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If Not, Just Stop – #117

I started watching the new Wham! Documentary on Netflix. Truly an excellent resource for anyone looking for differentiation and voice. Before Wham! (George Michael and Andrew Ridgeley) became a supergroup, they released the song Wham! Rap, which was heralded as a social commentary rap. These words hit home: Do you enjoy what you do? If not, just

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