This Old Marketing Podcast with Joe Pulizzi and Robert Rose

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B […]

In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa

 Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it. Then the boys go in-depth about the opportunities in print media and the increasingly complex role of the CMO. The news concludes with a heated discussion about brand purpose (check out as