This Old Marketing Podcast with Joe Pulizzi and Robert Rose
This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happening, someone scraped all Parler’s data. The run on music archives continues, with OneRepublic’s Ryan Tedder getting a boat load of cash for songs we’ve never heard. How […]
Social Media Is the Dread Pirate Roberts of Marketing (254) Read More »
In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku’s possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model. There is a podcasting gold rush and
Content Acquisitions Go Parabolic (253) Read More »
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing.
252: Inside This Old Marketing [Bonus Takeover Episode] Read More »
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can’t wait
251: KFC Content Is Better than a Bucket of Chicken Read More »
In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.” In addition, the boys spend plenty of time talking about how “the vid” has accelerated major changes in content marketing and e-commerce media. ——
250: Special Thanksgiving Episode (Major Marketing Changes Accelerating) Read More »
