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This Old Marketing Podcast with Joe Pulizzi and Robert Rose

This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every week, since 2013, Joe and Robert share their insights into the media, marketing and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.

See all the past episodes at the This Old Marketing site.

Social Media Is the Dread Pirate Roberts of Marketing (254)

Published: January 15, 2021 | Last Updated: February 5, 2021

This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech?

And, while that was happening, someone scraped all Parler’s data.

The run on music archives continues, with OneRepublic’s Ryan Tedder getting a boat load of cash for songs we’ve never heard.

How does the media rebound? By becoming human again of course.

Axios launched a 10k subscription product to help brands communicate better internally. They may not have priced it high enough.

And as a cake topper, over 1,000 brands unknowingly ran ads against articles promoting conspiracy theories. We are shocked.

In rants and raves, Joe raves about Mr Beast’s origin story, while Robert gushes over Edelman’s Trust Barometer.

Catch past episodes show notes at ThisOldMarketing.site.

Content Acquisitions Go Parabolic (253)

Published: January 9, 2021 | Last Updated: January 13, 2021

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku’s possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.

There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn’t just podcasting, but all audio content. 2021 may be the year of text to audio.

Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh…short answer is yes.

Rants and raves include a movement from monthly to quarterly subscriptions and Joe’s call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.

This week’s sponsor: CXL Institute

Catch past episodes and episode show notes at ThisOldMarketing.site.

252: Inside This Old Marketing [Bonus Takeover Episode]

Published: December 18, 2020 | Last Updated: December 18, 2020

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose.

Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows — Jay‘s course on show development and growth for marketers.

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Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

251: KFC Content Is Better than a Bucket of Chicken

Published: December 11, 2020 | Last Updated: December 18, 2020

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!

For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior.

KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can’t wait to see it.

Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing?

A 2020 “year in review” finds that audio wins, paid subscription busted out, and email remains the first-party data champ.

Robert raves about Bob Dylan’s $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state.

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Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

250: Special Thanksgiving Episode (Major Marketing Changes Accelerating)

Published: November 26, 2020 | Last Updated: December 9, 2020

In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.”

In addition, the boys spend plenty of time talking about how “the vid” has accelerated major changes in content marketing and e-commerce media.

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Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.

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