Joe Pulizzi

Content Marketing for the Wine Industry

I gave this presentation at the National Wine Marketing Conference in Geneva, Ohio: License to Steal.

What amazed me about this session was the number of wine marketers that are trying to figure out their story – definitely the key thought of the day.

Presentation below includes why, before considering any content marketing tactics, wine marketers must uncover how their passion and expertise can be focused on the pain points of their customers to create the special sauce – the content marketing that truly attracts and retains customers.

Special thanks to the Ohio Grape Industries for sponsoring my session at the conference.

Content Marketing for the Wine Industry by