Just finished this presentation for BrightTalk entitled “Why Publishing is the Future of Marketing”. It’s 45 minutes long but gives a nice overview of content marketing.
BrightTalk does ask that you register for it, but I believe it’s worth it.
The first 22 minutes goes through they “Why” and the last 20 minutes goes through my Eight-Step Content Marketing Strategy.
If you’d like access to the slides used in this presentation, you can access the content marketing slides here at SlideShare.net.
Hope you enjoy!Why Publishing is the Future of Marketing by Joe Pulizzi