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Content Marketing Speaker, Author & Entrepreneur

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contentinc_2021

Content Inc.: (Second Edition)
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

By Joe Pulizzi


The NEW Business Rulebook for Digital Content Creators

What’s the surest way to startup failure? Follow old, outdated rules.

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.

Notice a shift?

Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.

The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.

Click Here to Order Today!

"Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique"

Guy Kawasaki
Chief Evangelist of Canva and author of The Art of the Start 2.0

"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success."

Sally Hogshead
New York Times and Wall Street Journal bestselling author, How the World Sees You

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