The International Bestseller Is Back!

Over 100,000 copies sold worldwide.


Content Inc. is the go-to guide to building a business by establishing a loyal audience before you sell any products or services.

Note to Audible listeners: here are the amazing list of resources I mentioned in Chapter 24 of the revised book.

In this bestseller, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience. Content Inc. walks you through the entire process, showing how to

  • Identify the intersection of your expertise and your future customer’s needs
  • Determine how to “tilt” your sweet spot to find a place where little or no competition exists
  • Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)
  • Use social-media and SEO to convert one-time visitors into long-term subscribers
  • Grow your business by expanding into multiple delivery channels
  • Monetize your product or service for ultimate business success
  • Understand how to sell your content asset for millions or build the business into a large enterprise

This fully updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Apply the methods laid out for you in Content Inc., and before you know it, you’ll be running your own profitable, scalable content business.

"Essential for turning a content creator into a content entrepreneur."

- Robert Rose



“If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.”

Jay Baer
New York Times bestselling author of Youtility

“Anyone, anywhere with a passion and focus on a content niche can build a multimillion-dollar platform and business. I did it and so can you. Just follow Joe’s Content Inc. model.

John Lee Dumas
founder, EntrepreneurOnFire

"What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the ‘selling’ part would come later? Crazy? Or crazy-brilliant? I’d say the latter. Because in today’s world, you should serve before selling.”

Ann Handley
Wall Street Journal bestselling author of Everybody Writes

"The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell itself."

David Meerman Scott
New York Times bestselling author of The New Rules of Marketing and PR

"From the man who invented content marketing. Listen to this guy. He really understands the new world of marketing.”

Don Schultz (1934 – 2020)
The “father of integrated marketing,” Professor at Northwestern University’s Medill School of Journalism and author of 13 books.

"Use this as your roadmap to startup success.”

Sally Hogshead
New York Times and Wall Street Journal bestselling author, How the World Sees You

“Now there is a better way to promote your business.”

Guy Kawasaki
Chief evangelist of Canva and author of The Art of the Start 2.0
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