The Orangeletter (formerly called “the Random”) is delivered every other Thursday to thousands of human beings. Each issue includes my thoughts on marketing, business, finances, living to your full potential, and my quirky thoughts about ignorant people.

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Killer Content Productivity Tips

Last week I attended an event in Las Vegas called 20books (renamed Author Nation for 2024). I came away inspired. As an author of eight books (seven business books and one novel), I was able to speak and listen to authors in multiple fiction genres who have published 20, 50, even 200 books. Some of these authors were cranking …

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The Website in Year 2024

​My new website is complete. Special thanks to Michelle Martello from Minima Designs for such a bang-up job. We made a few significant changes and I wanted to share some detail on the what and why. 1. Get rid of the “Bob Dole” problem. Most personal websites are written in the third person. My previous website was “Joe …

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Who wins? John Mulaney or Louis CK

Need Some Assistance Our next big Orange Effect Foundation fundraiser, A Night at the Races, is November 3rd. Not in the area and can’t make it? No worries. You can still support the cause! All the horses for the 10 races (that’s 100 horses) need names. For $20, you can name a horse. Just click on this …

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The Missing In-Person Experience

CEX – Save the Date We just announced the dates for Creator Economy Expo 2024. The event for expert content creators will happen in Cleveland (of course) at the Renaissance Hotel Cleveland, May 5th to 7th. I’m super excited about the venue this year. The Renaissance has been in heavy remodeling mode for the past year, and …

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How to Properly Quit Your Job

Opening Thoughts It’s been an interesting couple weeks. The previous Sunday I was able to see the Cleveland Browns win a home opener (first time since 2004). Then, this last Monday, I saw a devastating injury to the greatest running back I’ve ever seen play (Nick Chubb). My heart is still hurting about that. A …

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What I Learned In Nantucket

Opening Thoughts As I write this, it’s two days after Labor Day. Always a strange feeling not to be at an event. For pretty much 10 years, Content Marketing World (the event we launched in 2011 and then sold in 2016) happened on Labor Day week. So, having this week “off” is odd at best. …

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