THE RANDOM NEWSLETTER
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I’m a part of a Facebook group of marketing speakers. For many in this group, speaking is their sole income (while some earn in the mid-five figures, there are a few that make over $1 million per year speaking at events). Sadly, event after event is cancelling due to COVID-19 ...Read More →
Last week I listened to an interview between Joe Rogan and Colin O’Brady. Colin is a professional endurance athlete, which means he does things that most people can’t, like climb Mount Everest or walk across Antarctica. He mentioned an idea that has fascinated me for days. He said that most ...Read More →
After giving a keynote presentation a few weeks back, I had the chance to sit down with a marketer from a fairly large logistics company. This meeting was about how this marketer could target their audience more effectively with a content marketing approach. We ran through all the activities they ...Read More →
So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second spot will cost approximately $5.25 million dollars to reach over 100 million viewers worldwide. For those counting, that’s $175,000 per second. What if, instead of buying that $5 million dollar ad spot (which ...Read More →
Every few years I re-read Disney War by James Stewart (it’s one of my all-time favorites) about the rise and fall of Disney. The majority of the book focuses on the Michael Eisner years, just after Eisner became CEO of Disney in 1984. Like him or not, he brought about ...Read More →
I’ve had a chance over the past few weeks to talk to many people about their plans for 2020. In most cases, people are feeling overwhelmed in a chaotic world. They are having a hard time grasping meaning with so much going on around them. Do you feel this way? ...Read More →