The easiest way to build a loyal audience is to become the leading informational expert in your industry niche. This, by the way, is really hard to do. It takes years, sometimes decades, to publish enough consistently amazing information to build a loyal and trusting audience. How can you shorten ...

My friends Becky and Marc turned me on to a new podcast called Smartless starring Jason Bateman, Sean Hayes and Will Arnett. I’ve listened to five episodes so far. It’s a great break from all my Bitcoin podcasts. The premise is interesting. Each week either Jason, Sean or Will bring ...

It doesn’t matter what industry entrepreneurs are in, what country they live in, or how many people are involved in the business. One thing is for sure: they almost always lack an exit strategy. Maybe you think you don’t need one. Perhaps you want to leave the business to your ...

It’s been exactly a year since my friend and mentor Don Schultz passed away. He was 86. If you don’t know about Don, you should look him up. He’s known as the father of integrated marketing, writing multiple books on the topic and teaching at Northwestern for decades. Note: the ...

I’m writing this on Wednesday morning, the 19th of May. In three hours, I have a virtual presentation with a local chamber of commerce about my entrepreneurial journey. I don’t give presentations like this often. Almost all my speeches are about content marketing or Content Inc. But it’s a good ...

When thinking about today’s Random newsletter topic, I was going to write about something entirely different. But then I thought - hey, these are my people. This is the group I need to work these thoughts through with. So, I’m venting here in the hopes that a) you’ll find it ...