My son Joshua recently turned 18 and is now formally applying to colleges and universities. He used the Common App to make that happen. If you’re not familiar with the Common App, it’s a little miracle for applying to college. Instead of filling out separate applications to all the places ...

I love my newsletter subscribers. Let me give you an example of why. I first met subscriber Rob Ristagno in 2016 at a Niche Media event. We’ve chatted a couple times on the phone since then, but I hear from Rob mostly when he responds to my newsletter. Last week ...

One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t ...

Annual LCA Golf Outing...regular shenanigans with my three best friends (taken September 7, 2019)   Part of my Content Marketing World 2019 keynote focused on the end of social media as we know it (here are the slides if you are interested…this particular section starts at slide 57). I’m pretty ...

Content Marketing World 2019 Speaker Party (taken September 3, 2019)   Last week was the 9th Annual Content Marketing World, held again in my home city Cleveland, Ohio. It’s hard not to get nostalgic about the event. Almost 4,000 attend this event every year, coming from well over 60 different ...

Not surprisingly, Greenland has been the subject of many conversations this week. It seems everyone has an opinion on the matter. In my reading, I was surprised to find out that purchasing a sovereign territory was rather commonplace before World War I. The last occurrence came in 1917 when the US ...