The Orangeletter (formerly called “the Random”) is delivered every other Thursday to thousands of human beings. Each issue includes my thoughts on marketing, business, finances, living to your full potential, and my quirky thoughts about ignorant people.

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You’re Not Supposed To

A few weeks back while golfing I met a gentleman who did investment planning for a living. We talked a bit about his job (I LOVE talking about financial stuff) and then I asked him what his plan was. He told me he was “supposed to” retire at 65 (I didn’t ask him his age, […]
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Life is short (special issue)

This week’s newsletter is a bit different than normal. I just watched Remembering Gene Wilder, a new documentary on Netflix. Wilder played (and wrote) some of the greatest comedic roles of all time. Willy Wonka, Dr. Frederick Frankenstein, The Waco Kid, Leo Bloom… Gene Wilder died of Alzheimer’s disease in 2016 at the age of 83. […]
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Get Found in AI Content This Way … plus My 10 Favorite Travel Spots

Do These Three Things Last week I gave a presentation to the Rocky River, Ohio Chamber of Commerce. There were about 75-100 small business owners there and the initial plan was to go over my Content Inc. audience-building model. Well, the day before I scrapped that idea and decided just to talk about some things that were on […]
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Treat your content like you are about to die

Catching You Up On May 13th I golfed 100 holes in a day. Thank you to everyone who supported me again this year. You are incredibly generous. For those interested, we (my partner Jim Kozak and I) started on the first hole at 7:00am. · 9:10am – finished 18 holes · 11:35am – finished 36 […]
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The New (Old) Content Model … plus a CEX recap

How Do We Know? I’m writing this less than 24 hours after Content Entrepreneur Expo (CEX) 2024 concluded. It’s hard to express the feelings that occur when an event like this comes to an end. I’m exhausted, both physically and mentally. But I’m also still glowing (if that’s the right word) from knowing the event made a […]
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The TikTok Ban … plus, Caitlin Clark and Tiger Woods

What’s Next for TikTok? If you are a long-time reader of this newsletter, you know I’ve been predicting a TikTok ban in the United States for quite some time. Well, things are getting interesting. On Saturday, the House passed a package that included a TikTok ban or sell to US company ultimatum. On Tuesday, the Senate […]
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