THE RANDOM NEWSLETTER
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Until putting this newsletter together, I had never heard of Nipsey Hussle (aka Ermias Joseph Asghedom). Shame on me. I found that Nipsey wasn’t just an amazing rapper, but a strategic entrepreneur. Among other things, he opened one of his “Marathon Clothing” stores in the Crenshaw commercial district because he ...Read More →
In the early 2000s I worked at a business media company called Penton Media in downtown Cleveland, Ohio. For about a two-year stint, I reported to Mr. Bill Donohue. Bill was both a salesperson and entrepreneur. He snagged a nice exit when his magazines were purchased by Penton. Once acquired, ...Read More →
In an interview last week, there was a question about consistency. For years, I’ve talked about consistency in frequency as being the most important thing to building a content-first business. For example, this enewsletter goes out every other Thursday and has for almost two years now. But in actuality, there ...Read More →
I began my publishing career in 2000, reporting to a 30+ year publishing wizard named Jim McDermott. Jim taught me an incredible amount, both about publishing and about navigating internal politics. A few years later Jim was promoted to a new position. Before he left, he gave me an assignment. ...Read More →
It’s easy to be negative about things. Since March, our world has been turned upside down (to say the least). Let’s change it up a bit. I present to you, the 100% positive issue of The Random Newsletter. I’ve been in the marketing/publishing world for over 20 years now. Over ...Read More →
When Content Marketing Institute (CMI), the company my wife and I started in 2007, began to take off in 2011, we received a lot of credit for its originality. Except, that the entire concept wasn’t even close to being original. I’ll come back to this example in a second. But, ...Read More →