Books by Joe
Since 2008 I’ve written ten books. Here are the ones you should care about.
Burn the Playbook
For entrepreneurs and those stuck in a job that brings no satisfaction:
The system was never built for your freedom. Burn it. Build your own.
This isn’t a book. It’s a match. Light it.
Most people are still following rules written for a world that doesn’t exist anymore—chasing promotions, begging for raises, and playing by someone else’s script. Burn the Playbook is your permission to stop. This isn’t another motivational book about “working harder.” It’s a blueprint for building wealth, ownership, and freedom on your terms. If you’re tired of being told what you’re worth, it’s time to flip the table and write your own rules.
The Content Entrepreneur
Don't be a content creator. Be THE content entrepreneur.
From “the godfather of content marketing” comes business-changing insights from 33 experts on the proven way to build a content business.
In this comprehensive guide for serious content creators you’ll find critical strategies to accelerate your success as you move from content creator to content entrepreneur.
The Will to Die
The Will to Die, released in 2020, is a shocking small-town murder mystery starring marketing professional Will Pollitt. It was awarded the “Best Suspense Book” by the National Indie Excellence Awards. BestThrillers.com called it a “top-shelf crime thriller.”
It was probably my most challenging project and I’m incredibly proud of it. I’m currently working on a sequel.
Epic Content Marketing
Now in its second edition (2023), Epic Content Marketing is generally regarded as the most popular and comprehensive book on the practice of content marketing. It’s required reading for any marketing professional, especially those involved in corporate content creation or distribution.
Epic Content Marketing has sold more than 100,000 copies worldwide and has been translated into dozens of languages.
Content Inc.
Totally updated in 2021, Content Inc. is the business model for content creators. In other words, if you want to become a content entrepreneur, Content Inc. will tell you how in seven steps. This is the model I’ve used myself to sell three content-based companies for millions of dollars.
I’ve published other books, such as Killing Marketing, Managing Content Marketing and (my first) Get Content Get Customers. Please don’t buy these books. They are outdated. Get one of the books from above instead.