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Fans First Approach to Business – #87
About Self-Efficacy I’m in the middle of reading “Fans First” by Jesse Cole, the founder of the Savannah Bananas independent baseball team. The story is truly unbelievable…how he turned an idea that everyone thought was terrible into what ESPN calls “the greatest show in baseball.” From the Banana Nanas (their senior citizen dance team) to throwing out […]
This Old Marketing Podcast with Joe Pulizzi and Robert Rose
DraftKings Develops Content Marketing Playbook (267)
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather […]
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Preparing for a Recession – #88
THE Pizza Recipe My wife and I were with out-of-town friends last week and the subject of pizza came up. If you know me, you know how important a topic like pizza is. I then told the shortened story of my Grandma Pulizzi’s famous pizza recipe, imported from Marsala, Sicily. Our friends didn’t have to […]
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