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This Old Marketing Podcast with Joe Pulizzi and Robert Rose
Yahoo Plus Nothing While MEL Goes Belly Up (264)
In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, […]
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Acquiring Content Marketing: How to Buy Instead of Building
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being […]
This Old Marketing Podcast with Joe Pulizzi and Robert Rose
LinkedIn & Spotify Get Into Social Audio Game (265)
I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their […]
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