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The Smartless Podcast and Taking Control Back – #63
My friends Becky and Marc turned me on to a new podcast called Smartless starring Jason Bateman, Sean Hayes and Will Arnett. I’ve listened to five episodes so far. It’s a great break from all my Bitcoin podcasts. The premise is interesting. Each week either Jason, Sean or Will bring on a surprise guest that […]
This Old Marketing Podcast with Joe Pulizzi and Robert Rose
DraftKings Develops Content Marketing Playbook (267)
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather […]
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Create Your Own Content Category – #64
The easiest way to build a loyal audience is to become the leading informational expert in your industry niche. This, by the way, is really hard to do. It takes years, sometimes decades, to publish enough consistently amazing information to build a loyal and trusting audience. How can you shorten the time in making this […]
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