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This Old Marketing Podcast with Joe Pulizzi and Robert Rose
Clubhouse to Get Clubbed? (258)
It’s our annual “rip apart the Super Bowl ads” show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook’s getting into the mix as well. How much time […]
articles
Acquiring Content Marketing: How to Buy Instead of Building
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being […]
news
Be Like Bezos
Be Like Bezos As soon as I heard the news about Jeff Bezos leaving his CEO role from Amazon, I had the urge to read through article after article about his past. One thing that really struck me was the image above, which I tweeted out last week. “The only thing Amazon sold in 1995 […]
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