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What I am Reading, Watching and Listening to – #84
It’s been a crazy couple of weeks getting ready for Creator Economy Expo. My days tend to look like this: Monday: Why did you start another event? Tuesday: Starting an event was an amazing idea. You are brilliant Joe. Wednesday: You are an idiot. Thursday: I need ice cream. Or beer. Let’s do both. Friday: What […]
This Old Marketing Podcast with Joe Pulizzi and Robert Rose
DraftKings Develops Content Marketing Playbook (267)
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate social media but are addicted to it. The boys also discuss a rather […]
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Pivot to Advertising (and Reaction to the Elon Musk/Twitter News) – #85
First off, a disclaimer. I produced this newsletter a week ago before I headed out to Creator Economy Expo in Phoenix. If my timing seems a bit off (depending on what happened in the world), now you know. Elon’s Gangsta Move I woke up last Tuesday to Elon Musk buying Twitter. Joe was sad. First […]
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