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This Old Marketing Podcast with Joe Pulizzi and Robert Rose
220: Twitter’s Move Away from Political Ads a PR Stunt
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and […]
articles
Print Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)
Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books were sold […]
news
To Differentiate, You Actually Have to “Be” Different
My son Joshua recently turned 18 and is now formally applying to colleges and universities. He used the Common App to make that happen. If you’re not familiar with the Common App, it’s a little miracle for applying to college. Instead of filling out separate applications to all the places in which you want to […]
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