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This Old Marketing Podcast with Joe Pulizzi and Robert Rose
Guess What? Advertising Is Rising (and Growing) (268)
Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And…it really doesn’t matter what browser you advertise on. In social audio news, Discord launches their own […]
articles
Acquiring Content Marketing: How to Buy Instead of Building
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being […]
This Old Marketing Podcast with Joe Pulizzi and Robert Rose
Content Marketing = More Marketing, Less Content (269)
In this week’s news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to […]
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