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This Old Marketing Podcast with Joe Pulizzi and Robert Rose
218: Is the Death of Advertising Upon Us?
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff […]
articles
Print Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)
Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books were sold […]
news
21 Questions to Save Marketing from Bad Execution
One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t use us for the services. […]
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