The International Bestseller Is Back!

The #1 Content Marketing Book of All-Time

Epic Content Marketing

"One of the top business books of the year."

- Fortune Magazine

From the "godfather of content marketing"―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3. Joe Pulizzi and Brian Piper team up to bring "THE content marketing textbook" back to life.

When Epic Content Marketing was first published 10 years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past decade and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include:

  • New content models, structures, and opportunities
  • Content entrepreneurship, content mergers and acquisitions
  • Subscriptions and audience building
  • Team structure, importance of community, creator networks
  • Content options, NFTs, and discord servers
  • Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

"This is the definitive guide to doing content marketing well - and making it epic."

Dharmesh Shah, Co-founder/CTO, HubSpot



"The quintessential guide to content marketing strategy, operations, and success. Every business needs content marketing - thus every business person needs this new edition of Epic Content Marketing."

Jay Baer
New York Times Bestselling Author

"It's rare that a business book balances both the rebellious spirit, and real-world practicality of what it's like to be a modern marketing professional."

Robert Rose
The Leading Global Advisor for Content Marketing

"If there was ever a textbook for the practice of content marketing, Epic Content Marketing is it."

David Siegel
CEO Meetup, author of Decide & Conquer

"An easy-to-digest blueprint for what you must know about content marketing. Not only does it clearly lay out what actions to take today, but it also gives us a roadmap into the future of content marketing."

A. Lee Judge
Founder, Content Monsta

"Organizations that educate and inform instead of interrupt and sell attract interested people and grow business! Joe and Brian show you how to implement the ideas of content marketing so you can build passionate fans too."

David Meerman Scott
Bestselling author of 12 books, including Fanocracy and The New Rules of Marketing & PR

"Strategy, operations, tactics, inspiration: It's all here, packaged for you as your guide to a modern content marketing age."

Ann Handley
Wall Street Journal bestselling author of Everybody Writes

"This book is a fantastic resource for content marketers of all levels. Whether you're just getting started or super advanced, it is useful, helpful and relevant. Joe and Brian do a phenomenal job of capturing what makes content marketing a foundational discipline in any modern marketing mix."

Amanda Todorovich
Executive Director, Content Marketing, Cleveland Clinic
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