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When Doubts Creep In

Published: January 28, 2021 | Last Updated: February 5, 2021

Doubt. I’ve been thinking a lot about this word lately. A “brilliant” idea pops into my head. I believe it has some legs. I do a little bit of research and get excited about the opportunity. Then I start going deep down the rabbit hole. This includes talking to people in the industry, reading more […]

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The Biggest Opportunity Marketing Has Ever Seen [Content Inc. Podcast]

Published: March 27, 2020 | Last Updated: March 27, 2020

 In episode 202 of Content Inc., Joe rambles about a number of marketing and business thoughts. That said, one opportunity is beginning to appear. With the number of media companies on the verge of closing, non-media businesses have a rather large opportunity to purchase these organizations (and audiences) at a discount. ——- Subscribe to […]

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Acquiring Content Marketing: How to Buy Instead of Building

Published: September 1, 2019 | Last Updated: September 1, 2019

I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being […]

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Successful Content Marketers Have These 7 Traits

Published: April 9, 2019 | Last Updated: August 30, 2019

One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in the book’s 82nd year, Mr. Hill’s lessons are still extremely relevant and valuable. I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with […]

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Print Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)

Published: March 19, 2019 | Last Updated: August 30, 2019

Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books were sold […]

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The Simple 3-Step Goal Achieving Process that Works Wonders

Published: January 18, 2019 | Last Updated: September 2, 2019

I was recently a guest on The Storytellers Network podcast where Dan Moyle asked me about my goal-setting process. After a brief discussion, he remarked on how simple it was…and it is. And the best part? It works. I began this process in 2007, the same time I started my business. It was developed from a combination of […]

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I Just Ended a 12-month Sabbatical. This Is What I Learned.

Published: January 9, 2019 | Last Updated: August 30, 2019

During the summer of 2016 my wife and I sold our company, Content Marketing Institute, to the London-based event company, UBM. As part of the agreement, the plan was that I would stay with the organization until the end of 2017. On January 1, 2018 I was free to do whatever I wanted. Sounds easy, […]

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RECENT PODCASTS

LinkedIn & Spotify Get Into Social Audio Game (265)

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Run Away from Facebook’s Creator Program

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