In episode 202 of Content Inc., Joe rambles about a number of marketing and business thoughts. That said, one opportunity is beginning to appear. With the number of media companies on the verge of closing, non-media businesses have a rather large opportunity to purchase these organizations (and audiences) at a discount. ——- Subscribe to […]
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Acquiring Content Marketing: How to Buy Instead of Building
I recently sat in a marketing meeting with one of the largest producers of consumer goods in the world. The discussion centered on building audiences through content in various markets. In some of the markets, the company already had a solid content platform built. In others, there was nothing on the horizon. The plan being […]
Continue ReadingSuccessful Content Marketers Have These 7 Traits
One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in the book’s 82nd year, Mr. Hill’s lessons are still extremely relevant and valuable. I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with […]
Continue ReadingPrint Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)
Are you getting tired of the whole ‘Print Is Dead’ movement? I sure am…and have been for quite some time. Heck, Google alone will give you 484,000 results for the phrase. No content distribution type ever really dies though. It only changes. Vinyl albums are seeing a resurgence. And almost 700 million printed books were sold […]
Continue ReadingThe Simple 3-Step Goal Achieving Process that Works Wonders
I was recently a guest on The Storytellers Network podcast where Dan Moyle asked me about my goal-setting process. After a brief discussion, he remarked on how simple it was…and it is. And the best part? It works. I began this process in 2007, the same time I started my business. It was developed from a combination of […]
Continue ReadingI Just Ended a 12-month Sabbatical. This Is What I Learned.
During the summer of 2016 my wife and I sold our company, Content Marketing Institute, to the London-based event company, UBM. As part of the agreement, the plan was that I would stay with the organization until the end of 2017. On January 1, 2018 I was free to do whatever I wanted. Sounds easy, […]
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