Love those Savannah Bananas – #68

It’s mentioned in every other podcast I listen to, and in articles like this one. The global supply chain is royally screwed up. So much so that supply chain experts are advising we buy presents for Christmas now if we want to receive them in time.

Here’s one data point from the article:

“A year ago, businesses shipping merchandise from China to the UK could expect to pay around $1,500 per 40ft container.

Since then, those charges have increased tenfold – and some retailers claim to have been billed as much as $30,000.”

What does this mean? Many of those containers are simply NOT going to ship this year.

And it’s not just retail. Businesses are getting hit as well. A friend of mine that works in the chemicals industry said that he’s been waiting for a part from China for almost a year now (it used to take just a couple weeks).

On Being Different

Most organizations fail at content marketing because they don’t have what’s called a Content Tilt. This is an area of differentiation that helps your message break through all the clutter. Most companies create and distribute information that is too much like everything else out there.

Need a great example of actually being different? Take six minutes and watch this video of the Savannah Bananas, a minor-league franchise in Savannah, Georgia.

The Savannah Bananas are a self-proclaimed baseball circus. On their About Us page you’ll find this:

“We are not your typical baseball team. We are different. We take chances. We toe the line. We test the rules. We challenge the way things are supposed to be.”

Some of the perks of going to a Bananas game include:

– They sell one ticket and it’s all inclusive (food and drink).
– The players perform choreographed dances every game.
– They play in kilts.
– The hitters introduce themselves.
– The owner, Jesse Cole, wears a yellow tuxedo.
– They have The Banana Nanas, a senior citizen dance team, and the Man-Nana’s, a Dad Bod Cheerleading Squad.
– Every game they honor the Banana Baby (played to Lion King opening music).
– The team went from nonexistent to selling out every game.

Everyone reading this needs to give the same examination of our own content efforts. Look at your point of view, your content category, your platform, your audience, etc.

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