• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

JoePulizzi.com

Content Marketing Speaker, Author & Entrepreneur

  • About
  • Books
  • Speaking
  • Newsletter
  • Foundation
  • Podcast
  • theTilt
  • Contact

LinkedIn & Spotify Get Into Social Audio Game (265)

Published: April 5, 2021 | Last Updated: April 5, 2021

I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea.

The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse.

And guess what? Medium is pivoting again. This time, they are looking at a Substack model.

Rants and raves include a rant from Joe about Substack’s $650 million valuation, while Robert rants about marketers only focusing on numbers.

This week’s sponsor: Dialogue

Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience.

https://nowdialogue.com/

——

Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

The Random Newsletter

If you’d like to hear more from me, sign up to my random newsletter. No spam. Ever. Promise.

Primary Sidebar

Join thousands of smart people who get Joe’s Newsletter and receive his goal-setting audio guide FREE.

RECENT PODCASTS

LinkedIn & Spotify Get Into Social Audio Game (265)

Yahoo Plus Nothing While MEL Goes Belly Up (264)

Charmin’s NFT Jumps the Shark (263)

NFTs: It’s Happening Sweetheart! (262)

Twitter Goes Full Twitch (261)

Recent Newsletters

Run Away from Facebook’s Creator Program

Creator Coins: Why I’m Bullish

NFTs: You Need to Know This

Be Like Bezos

A Social Media Warning

thetilt.com - turning content creators into content entrepreneurs

Footer

JOE PULIZZI

Join thousands of smart people who get Joe’s Newsletter and receive his new marketing book FREE.

  • Facebook
  • LinkedIn
  • Twitter

RECENT PODCASTS

LinkedIn & Spotify Get Into Social Audio Game (265)

Yahoo Plus Nothing While MEL Goes Belly Up (264)

Charmin’s NFT Jumps the Shark (263)

RECENT NEWSLETTERS

Run Away from Facebook’s Creator Program

Creator Coins: Why I’m Bullish

NFTs: You Need to Know This

ORANGE EFFECT FOUNDATION

Making sure children with speech disorders receive the speech therapy and technology they need.

VISIT SITE

© 2021 Z Squared Media, LLC. All rights reserved • Terms and Conditions • Site by Minima Designs