The Will to Die Frequently Asked Questions (FAQ)

Thank you for your interest in Joe Pulizzi’s debut novel, The Will to Die.

We’ve received a number of questions about The Will to Die, so we decided to use this page to answer as many as possible. This is a living document and we will be continually updating this page with new questions.

What is The Will to Die about?

The Will to Die is about a murderous conspiracy that takes place in a small town. Here’s the synopsis:

Will Pollitt just successfully delivered the business pitch of his life — a win he desperately needs. At the same moment 50 miles away, Will’s father is found dead.

Coming home gives Will a chance to reconnect with his father’s life and work. Yet digging into the past, Will makes a shocking discovery: His hometown neighbors are turning up dead at alarming rates. His father seems not only involved but could he be… one of the lead operatives? Is that why his father is now dead, too?

The hunt for the truth jeopardizes Will and everything he loves. And it makes him question not just his father’s death, but what it means to truly live.

Why did Joe decide to write a novel?

Joe’s previous five books are all marketing business books (check them out here), three of which have been Amazon marketing category best sellers. While that’s wonderful, Joe’s ultimate goal was to have his wife read his books. Unfortunately, Joe’s wife doesn’t like reading marketing books and would only read the acknowledgements page of each book.

Joe’s wife’s favorite type of book is a thriller/suspense novel. So that’s exactly what Joe wrote. In January of 2019, Joe’s wife read the first draft of The Will to Die and loved it. Joe is now satisfied.

Now that he’s accomplished that, Joe’s new goal is to affect people in a positive way through his writing (really, that’s his goal).

How long did it take Joe to write The Will to Die?

Joe began writing The Will to Die in January of 2018. Then, after nine months of writer’s block, Joe found his groove and finished the manuscript on January 20, 2019. The book was initially launched as a free podcast in December of 2019, which garnered over 50,000 downloads in a month. Today, the book is available in all formats.

Why didn’t Joe read the audiobook himself?

Joe has read all his business audiobooks himself. He actually tried to read The Will to Die, but the voices kept coming up sounding like Elmo (Joe actually does a pretty good impression of Elmo…as well as Saul Rosenburg). Thankfully, Joe decided that Kyle Tait should read the book. You should all thank Kyle.Where did Joe find the time to write a novel?

Joe and his wife sold their business, the Content Marketing Institute, in 2016 and left at the end of 2017. Today, Joe spends his time with family, friends, or working on projects he has a passion for, like writing The Will to Die.

Why is the book set in Sandusky, Ohio and Cleveland, Ohio?

Joe and his family currently live in Cleveland. He has been a Destination Cleveland Ambassador and also created the largest annual business event in Cleveland, called Content Marketing World. Joe loves everything about Cleveland and will tell you so whenever he gets the chance.

Joe was born and raised in Sandusky, Ohio. Some of his family still live in the Sandusky area.

Are there parts of the book that are real?

All of the names, characters, organizations, places and events portrayed in this novel are either products of the author’s imagination or are used fictitiously. Any resemblance to real or actual events, locales, or persons, living or dead, is entirely coincidental.

Joe’s descriptions about marketing and the funeral home are very detailed. How did Joe do the research on both?

Joe is a marketing professional and has been for over 20 years. Also, Joe worked for a spell at a funeral home.

Will there be a sequel to The Will to Die?

Yes. He is working on it now.

Who do I contact if I’d like to book Joe on my podcast or interview him?

Please contact Pam Kozelka at pam at (replace at with @).

I see Joe does quite a bit of speaking. Who do I contact to have Joe speak at my event?

Please contact Pam Kozelka at pam at (replace at with @).

Scroll to Top