April 24, 2025 Welcome to the 161st Edition of the Orangeletter Please forward this to ONE friend today and tell them to subscribe here. You can find the online version of this newsletter here. Golf Trip with the Guys 2025. Over 150 holes played this year! Content Expo Reminder CEX (Content Entrepreneur Expo) registration is open. Come join me August 24-26 in Cleveland. Open to all creators and content marketers. Use code JP100 to save $100 off registration. Living Longer and Better If you...

I know some of you read this newsletter and don’t care one bit about content marketing. That’s cool. The concept of content marketing got me to where I am today. So, I’m a fan.

I started in the publishing industry over 20 years ago. Back when I started, we used an antiquated publishing strategy called the “three-legged stool.”

Do you live every day like it will be your last? I don’t either. But I’ve heard many people over the years talk about it.

It seems that when you spend three weeks in Key West NOT thinking about business, coming up with business content is quite a chore. But no worries…thoughts kicked in just after my second cup of Cuban coffee.

Soaking in the warm Florida sun has me pondering this even more. How possible is it for me to downsize my life? What difficult decisions await? How necessary is it? Will this more uncomplicated life relieve my anxiety in any way?