Actor and comedian Jerrod Carmichael eats scrambled eggs with blueberries and almonds for breakfast almost every morning. Why? He likes it and it’s one less thing to think about. Sometimes he mixes in walnuts, but that’s as crazy as it gets. Almost everyone knows about Steve Jobs wearing the exact same wardrobe each day, which […]
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Warren Buffett’s 25/5 Goal-Setting Strategy
It’s always about this time of the year I start thinking about the next year. What do I want to accomplish? What’s most important to me? To my family? How do I prioritize everything I want to do? What’s the best way to accomplish these things? It can be overwhelming. I mean, let’s be honest…it’s […]
Continue ReadingTo Differentiate, You Actually Have to “Be” Different
My son Joshua recently turned 18 and is now formally applying to colleges and universities. He used the Common App to make that happen. If you’re not familiar with the Common App, it’s a little miracle for applying to college. Instead of filling out separate applications to all the places in which you want to […]
Continue ReadingPull the Goalie on Your Decisions and Change Your World
I love my newsletter subscribers. Let me give you an example of why. I first met subscriber Rob Ristagno in 2016 at a Niche Media event. We’ve chatted a couple times on the phone since then, but I hear from Rob mostly when he responds to my newsletter. Last week I mentioned something in Random […]
Continue Reading21 Questions to Save Marketing from Bad Execution
One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t use us for the services. […]
Continue ReadingStart Getting Concerned about Social Media
Annual LCA Golf Outing…regular shenanigans with my three best friends (taken September 7, 2019) Part of my Content Marketing World 2019 keynote focused on the end of social media as we know it (here are the slides if you are interested…this particular section starts at slide 57). I’m pretty much obsessed with the concept. […]
Continue ReadingThis One Thing Made All the Difference (Yes, It’s about Events)
Content Marketing World 2019 Speaker Party (taken September 3, 2019) Last week was the 9th Annual Content Marketing World, held again in my home city Cleveland, Ohio. It’s hard not to get nostalgic about the event. Almost 4,000 attend this event every year, coming from well over 60 different countries (as well as every […]
Continue ReadingYour Own Personal Greenland
Not surprisingly, Greenland has been the subject of many conversations this week. It seems everyone has an opinion on the matter. In my reading, I was surprised to find out that purchasing a sovereign territory was rather commonplace before World War I. The last occurrence came in 1917 when the US Virgin Islands were purchased from […]
Continue ReadingMarketing with Pulizzi-Colored Glasses
The last two weeks I’ve spent 40 hours working on my keynote for Content Marketing World (September 3-6 in Cleveland). It’s the opening keynote, and I have 30 minutes to give the audience of four thousand something of value. The good news? The initial draft PowerPoint is complete. The bad news? I have 97 slides and the […]
Continue ReadingPredicting Happiness
A few weeks back I read The Algebra of Happiness by Scott Galloway. It’s a good book. I recommend it, but if you’re skeptical, just listen to this one-hour podcast interview with Scott on the James Altucher show. Here are just a few things that I found interesting: Scott says that telling kids to follow their passion as career […]
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