After giving a keynote presentation a few weeks back, I had the chance to sit down with a marketer from a fairly large logistics company. This meeting was about how this marketer could target their audience more effectively with a content marketing approach. We ran through all the activities they were currently using to communicate […]
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Here’s the Marketing You Can Buy with a Super Bowl Ad
So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second spot will cost approximately $5.25 million dollars to reach over 100 million viewers worldwide. For those counting, that’s $175,000 per second. What if, instead of buying that $5 million dollar ad spot (which doesn’t include the cost of […]
Continue ReadingDo We Have to Create Art?
Every few years I re-read Disney War by James Stewart (it’s one of my all-time favorites) about the rise and fall of Disney. The majority of the book focuses on the Michael Eisner years, just after Eisner became CEO of Disney in 1984. Like him or not, he brought about a much-needed change in culture […]
Continue ReadingThis Time-Tracking Activity Could Save Your Life
I’ve had a chance over the past few weeks to talk to many people about their plans for 2020. In most cases, people are feeling overwhelmed in a chaotic world. They are having a hard time grasping meaning with so much going on around them. Do you feel this way? I know I do sometimes. […]
Continue ReadingPlan On Saving Time or Money in 2020? Here’s Why There’s Only One Right Answer
Making resolutions can be daunting. To be “resolute” one has to stand firm…and back up a decision either to do, or not do, something of importance. Heavy stuff in my opinion. Most of us (at least as resolutions go) don’t last the entire year. I’m all for resolutions, both in business and on the personal […]
Continue ReadingHow to Be More Creative in One Easy Step
Actor and comedian Jerrod Carmichael eats scrambled eggs with blueberries and almonds for breakfast almost every morning. Why? He likes it and it’s one less thing to think about. Sometimes he mixes in walnuts, but that’s as crazy as it gets. Almost everyone knows about Steve Jobs wearing the exact same wardrobe each day, which […]
Continue ReadingWarren Buffett’s 25/5 Goal-Setting Strategy
It’s always about this time of the year I start thinking about the next year. What do I want to accomplish? What’s most important to me? To my family? How do I prioritize everything I want to do? What’s the best way to accomplish these things? It can be overwhelming. I mean, let’s be honest…it’s […]
Continue ReadingTo Differentiate, You Actually Have to “Be” Different
My son Joshua recently turned 18 and is now formally applying to colleges and universities. He used the Common App to make that happen. If you’re not familiar with the Common App, it’s a little miracle for applying to college. Instead of filling out separate applications to all the places in which you want to […]
Continue ReadingPull the Goalie on Your Decisions and Change Your World
I love my newsletter subscribers. Let me give you an example of why. I first met subscriber Rob Ristagno in 2016 at a Niche Media event. We’ve chatted a couple times on the phone since then, but I hear from Rob mostly when he responds to my newsletter. Last week I mentioned something in Random […]
Continue Reading21 Questions to Save Marketing from Bad Execution
One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t use us for the services. […]
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