NOTE: Before you read the information below, I want you to know that I’m generally a very optimistic person. For example, I believe there are so many good things to come in the next three to five years. I believe that the economy in the next decade is going to flourish. I believe we’ll be […]
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Preparing for the Things that Will Be Different
My wife and I were watching the last 20 minutes of Angel Has Fallen on Netflix. We hardly ever watch full movies. We just pick the last part of a movie and watch the end. Go figure. In it, Morgan Freeman (the President) says this – It’s our moments of struggle that define us. I […]
Continue ReadingAre You Waiting It Out or Seizing the Day?
Everything feels weird. Maybe you know the feeling. I live in Cleveland, Ohio, and we are all under “shelter in place” orders to prevent the spread of the COVID-19 virus. Of course, you are dealing with this as well…literally wherever you are at. What’s going on is tragic. People are dying, and will continue to […]
Continue ReadingNow Is the Time to Diversify Your Marketing Revenue
I’m a part of a Facebook group of marketing speakers. For many in this group, speaking is their sole income (while some earn in the mid-five figures, there are a few that make over $1 million per year speaking at events). Sadly, event after event is cancelling due to COVID-19 concerns. South by Southwest was […]
Continue ReadingAre You Risking Enough to Change the World?
Last week I listened to an interview between Joe Rogan and Colin O’Brady. Colin is a professional endurance athlete, which means he does things that most people can’t, like climb Mount Everest or walk across Antarctica. He mentioned an idea that has fascinated me for days. He said that most people live their lives on […]
Continue ReadingMarketers, Give Yourself Permission to Say No
After giving a keynote presentation a few weeks back, I had the chance to sit down with a marketer from a fairly large logistics company. This meeting was about how this marketer could target their audience more effectively with a content marketing approach. We ran through all the activities they were currently using to communicate […]
Continue ReadingHere’s the Marketing You Can Buy with a Super Bowl Ad
So, another Super Bowl is here. For those advertising during the Super Bowl, the average 30 second spot will cost approximately $5.25 million dollars to reach over 100 million viewers worldwide. For those counting, that’s $175,000 per second. What if, instead of buying that $5 million dollar ad spot (which doesn’t include the cost of […]
Continue ReadingDo We Have to Create Art?
Every few years I re-read Disney War by James Stewart (it’s one of my all-time favorites) about the rise and fall of Disney. The majority of the book focuses on the Michael Eisner years, just after Eisner became CEO of Disney in 1984. Like him or not, he brought about a much-needed change in culture […]
Continue ReadingThis Time-Tracking Activity Could Save Your Life
I’ve had a chance over the past few weeks to talk to many people about their plans for 2020. In most cases, people are feeling overwhelmed in a chaotic world. They are having a hard time grasping meaning with so much going on around them. Do you feel this way? I know I do sometimes. […]
Continue ReadingPlan On Saving Time or Money in 2020? Here’s Why There’s Only One Right Answer
Making resolutions can be daunting. To be “resolute” one has to stand firm…and back up a decision either to do, or not do, something of importance. Heavy stuff in my opinion. Most of us (at least as resolutions go) don’t last the entire year. I’m all for resolutions, both in business and on the personal […]
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