I love my newsletter subscribers. Let me give you an example of why. I first met subscriber Rob Ristagno in 2016 at a Niche Media event. We’ve chatted a couple times on the phone since then, but I hear from Rob mostly when he responds to my newsletter. Last week I mentioned something in Random […]
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21 Questions to Save Marketing from Bad Execution
One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t use us for the services. […]
Continue ReadingStart Getting Concerned about Social Media
Annual LCA Golf Outing…regular shenanigans with my three best friends (taken September 7, 2019) Part of my Content Marketing World 2019 keynote focused on the end of social media as we know it (here are the slides if you are interested…this particular section starts at slide 57). I’m pretty much obsessed with the concept. […]
Continue ReadingThis One Thing Made All the Difference (Yes, It’s about Events)
Content Marketing World 2019 Speaker Party (taken September 3, 2019) Last week was the 9th Annual Content Marketing World, held again in my home city Cleveland, Ohio. It’s hard not to get nostalgic about the event. Almost 4,000 attend this event every year, coming from well over 60 different countries (as well as every […]
Continue ReadingYour Own Personal Greenland
Not surprisingly, Greenland has been the subject of many conversations this week. It seems everyone has an opinion on the matter. In my reading, I was surprised to find out that purchasing a sovereign territory was rather commonplace before World War I. The last occurrence came in 1917 when the US Virgin Islands were purchased from […]
Continue ReadingMarketing with Pulizzi-Colored Glasses
The last two weeks I’ve spent 40 hours working on my keynote for Content Marketing World (September 3-6 in Cleveland). It’s the opening keynote, and I have 30 minutes to give the audience of four thousand something of value. The good news? The initial draft PowerPoint is complete. The bad news? I have 97 slides and the […]
Continue ReadingPredicting Happiness
A few weeks back I read The Algebra of Happiness by Scott Galloway. It’s a good book. I recommend it, but if you’re skeptical, just listen to this one-hour podcast interview with Scott on the James Altucher show. Here are just a few things that I found interesting: Scott says that telling kids to follow their passion as career […]
Continue ReadingWhat Really Turned Apple Around
In 1997 Apple, the company, was floundering. Losing billions and lacking any clear direction, the once high-flying stock sunk (on a split-adjusted basis) below a dollar per share. Every analyst left Apple for dead. In July of that year, Apple fired their CEO and named Steve Jobs (recently back with the company after Apple acquired NeXT) interim […]
Continue ReadingThey Are Always Listening
Last week, my wife Pam and I went to see the Cleveland Indians play an afternoon affair. A couple sections over I saw an old friend of mine from high school…close enough to see him but too far away to catch his attention. Later that night, I opened Facebook. The first entry in my feed was from […]
Continue ReadingRelationship Rhythm
I just finished reading “The Legend of Bagger Vance” by Steven Pressfield. The movie with the same title, starting Will Smith and Matt Damon, is forgettable. The book is outstanding. Toward the middle of the book, a sportswriter is trying to describe the swing of legendary golfer Bobby Jones. According to the writer, Jones’ spectacular gift is his rhythm, and […]
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