Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it.
Then the boys go in-depth about the opportunities in print media and the increasingly complex role of the CMO. The news concludes with a heated discussion about brand purpose (check out as well as this amazing Steve Jobs’ speech from 1997.
The show concludes with Robert’s rave about B2B’s taking back their websites and his rant on cause marketing. Joe raves about Raspberry Pi’s print magazines purchase and rants about Mailchimp presents.