• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

JoePulizzi.com

Content Marketing Speaker, Author & Entrepreneur

  • About
  • Books
  • Speaking
  • Newsletter
  • Foundation
  • Podcast
  • Contact

Content Acquisitions Go Parabolic (253)

Published: January 9, 2021 | Last Updated: January 13, 2021

In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku’s possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model.

There is a podcasting gold rush and it looks like it may turn out to be a two-company party (Amazon vs. Spotify). But the opportunity isn’t just podcasting, but all audio content. 2021 may be the year of text to audio.

Media and content purchases went crazy this week, with MARQUE buying Closet Full of Cash, Sykes buying The Penny Hoarder, and Wyndham Destinations buying Travel + Leisure. Is this just the start? Uh…short answer is yes.

Rants and raves include a movement from monthly to quarterly subscriptions and Joe’s call for another look at print media. Robert discusses the implications of the new Clubhouse social media app and the case for two spaces after a period.

This week’s sponsor: CXL Institute

Catch past episodes and episode show notes at ThisOldMarketing.site.

The Random Newsletter

If you’d like to hear more from me, sign up to my random newsletter. No spam. Ever. Promise.

Primary Sidebar

Join thousands of smart people who get Joe’s Newsletter and receive his goal-setting audio guide FREE.

RECENT PODCASTS

Clubhouse to Get Clubbed? (258)

Hubspot Does the Hustle (257)

When SPACs Attack (256)

The Content War for Creators Has Begun (255)

Social Media Is the Dread Pirate Roberts of Marketing (254)

Recent Newsletters

Be Like Bezos

A Social Media Warning

The 12 Best Articles of 2020

9 Success Strategies for 2021

Bitcoin Bonanza

Footer

JOE PULIZZI

Join thousands of smart people who get Joe’s Newsletter and receive his new marketing book FREE.

  • Facebook
  • LinkedIn
  • Twitter

RECENT PODCASTS

Clubhouse to Get Clubbed? (258)

Hubspot Does the Hustle (257)

When SPACs Attack (256)

RECENT NEWSLETTERS

Be Like Bezos

A Social Media Warning

The 12 Best Articles of 2020

ORANGE EFFECT FOUNDATION

Making sure children with speech disorders receive the speech therapy and technology they need.

VISIT SITE

© 2021 Z Squared Media, LLC. All rights reserved • Terms and Conditions • Site by Minima Designs