One of my first custom publishing sales calls happened when visiting Carrier Corporation, the HVAC manufacturer, in Syracuse, New York (Summer, 2001). I was pitching them on a special 100th Anniversary Issue to commemorate 100 years since Willis Carrier invented the air conditioner. They executed on the idea, but didn’t use us for the services. […]
Annual LCA Golf Outing…regular shenanigans with my three best friends (taken September 7, 2019) Part of my Content Marketing World 2019 keynote focused on the end of social media as we know it (here are the slides if you are interested…this particular section starts at slide 57). I’m pretty much obsessed with the concept.
Content Marketing World 2019 Speaker Party (taken September 3, 2019) Last week was the 9th Annual Content Marketing World, held again in my home city Cleveland, Ohio. It’s hard not to get nostalgic about the event. Almost 4,000 attend this event every year, coming from well over 60 different countries (as well as every
Not surprisingly, Greenland has been the subject of many conversations this week. It seems everyone has an opinion on the matter. In my reading, I was surprised to find out that purchasing a sovereign territory was rather commonplace before World War I. The last occurrence came in 1917 when the US Virgin Islands were purchased from
The last two weeks I’ve spent 40 hours working on my keynote for Content Marketing World (September 3-6 in Cleveland). It’s the opening keynote, and I have 30 minutes to give the audience of four thousand something of value. The good news? The initial draft PowerPoint is complete. The bad news? I have 97 slides and the