This Old Marketing Podcast with Joe Pulizzi and Robert Rose

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties.

Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple.

More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity?

And FIPP suggests that future growth lies in niche media and underserved international populations.

In rants and raves, Joe raves iQiyi’s push into Chinese vertical dramas and believes that Stanford’s M&A program is something brand marketers and CMO’s need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post).

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In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing.

Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa Skills, opening a content gap.

In rants and raves, Joe raves about the New York Times enewsletter program, while Robert comments about why MarTech as marketing is a scary proposition.

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Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it.

Then the boys go in-depth about the opportunities in print media and the increasingly complex role of the CMO. The news concludes with a heated discussion about brand purpose (check out as well as this amazing Steve Jobs’ speech from 1997.

The show concludes with Robert’s rave about B2B’s taking back their websites and his rant on cause marketing. Joe raves about Raspberry Pi’s print magazines purchase and rants about Mailchimp presents.

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Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.