Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter’s labeling […]
Continue ReadingThis Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every other week, since 2013, Joe and Robert share their insights into the marketing, media and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
236: The Media Business Killed Itself
In this episode of This Old Marketing… The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In other news, the Financial Times launches a […]
Continue Reading235: Prepare for a Turnaround with these Marketing Tips
What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a […]
Continue Reading234: Why Invest in Marketing Now (Before It’s Too Late)
In this episode of #ThisOldMarketing, Robert and Joe discuss why marketers need to aggressively invest in marketing now and not cut back. In other news, Joe Biden and team (finally) launch an enewsletter and podcast program, while a few airlines announce the suspension of their print onboard magazines in response to the coronavirus. Then […]
Continue Reading233: Can Media Companies Survive Coronavirus?
In this episode of #ThisOldMarketing, Joe and Robert discuss how the coronavirus COVID-19 is impacting media companies, specifically local media. Frankly, can they survive? What will be the model that replaces them? In other news, what can enterprise brands learn from the marketing of YouTube sensation Jo-Jo Siwa? Media and brand publishing partnerships are […]
Continue Reading232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss some big opportunities for marketers, especially in the acquisition space. —— Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts.
Continue Reading231: Making Sense of a Crazy Week…plus Could Apple Buy Disney?
Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what’s next. Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions. In other news, a strange report claimed that now is the time for Apple to buy Disney. […]
Continue Reading230: Marketing at a Social Distance [SPECIAL EPISODE]
In this special episode of #ThisOldMarketing, Joe and Robert discuss the new reality in front of marketers today in dealing with the COVID-19 virus. Topics discussed include a focus on loyalty marketing, the opportunities available that weren’t just a few days ago, and how planning is critical. —— Subscribe to PNR: This Old Marketing […]
Continue ReadingSalesforce, Mailchimp Buy Media Properties
For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge’s addition of a “content marketing” awards category, which really isn’t content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys’ prediction from the past is coming true – corporate brands are and […]
Continue Reading228: The Real Story Behind Facebook’s Fact-Checking Plan
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King’s new “moldy burger” campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more “advertisers” are buying media companies and one article gives a […]
Continue Reading