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This Old Marketing Podcast with Joe Pulizzi and Robert Rose

This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every week, since 2013, Joe and Robert share their insights into the media, marketing and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.

See all the past episodes at the This Old Marketing site.

LinkedIn & Spotify Get Into Social Audio Game (265)

Published: April 5, 2021 | Last Updated: April 5, 2021

 I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their […]

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Yahoo Plus Nothing While MEL Goes Belly Up (264)

Published: March 26, 2021 | Last Updated: April 5, 2021

 In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, […]

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Charmin’s NFT Jumps the Shark (263)

Published: March 19, 2021 | Last Updated: April 5, 2021

 The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that […]

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NFTs: It’s Happening Sweetheart! (262)

Published: March 12, 2021 | Last Updated: March 12, 2021

 After a royal analysis courtesy of Robert, the boys dissect Disney’s subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin’s latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to […]

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Twitter Goes Full Twitch (261)

Published: March 3, 2021 | Last Updated: March 9, 2021

 To kick off the show, Joe and Robert detail their “advanced” Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen’s Advanced Video property, and increases its chances to corner the personalized TV advertising market. Axios details the ever-increasing amount of […]

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How Evil Is Facebook? (260)

Published: February 26, 2021 | Last Updated: March 9, 2021

 In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy’s media network is taking off to a tune of […]

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Facebook Invades Australia (259)

Published: February 19, 2021 | Last Updated: March 9, 2021

 This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are “not” media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of […]

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Clubhouse to Get Clubbed? (258)

Published: February 12, 2021 | Last Updated: February 12, 2021

 It’s our annual “rip apart the Super Bowl ads” show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook’s getting into the mix as well. How much time […]

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Hubspot Does the Hustle (257)

Published: February 5, 2021 | Last Updated: February 5, 2021

 Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it’s getting into the subscription game. Good idea? Maybe…but a better idea […]

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When SPACs Attack (256)

Published: January 28, 2021 | Last Updated: February 5, 2021

 The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight. Rolling Stone does a Forbes and starts a pay-to-play “culture” […]

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RECENT PODCASTS

LinkedIn & Spotify Get Into Social Audio Game (265)

Yahoo Plus Nothing While MEL Goes Belly Up (264)

Charmin’s NFT Jumps the Shark (263)

NFTs: It’s Happening Sweetheart! (262)

Twitter Goes Full Twitch (261)

Recent Newsletters

Run Away from Facebook’s Creator Program

Creator Coins: Why I’m Bullish

NFTs: You Need to Know This

Be Like Bezos

A Social Media Warning

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RECENT PODCASTS

LinkedIn & Spotify Get Into Social Audio Game (265)

Yahoo Plus Nothing While MEL Goes Belly Up (264)

Charmin’s NFT Jumps the Shark (263)

RECENT NEWSLETTERS

Run Away from Facebook’s Creator Program

Creator Coins: Why I’m Bullish

NFTs: You Need to Know This

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