Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media network. In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook’s CMO resigns to […]
Continue ReadingThis Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every other week, since 2013, Joe and Robert share their insights into the marketing, media and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
243: Rented Land and Native Advertising Disaster
Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don’t understand that they built their homes on rented […]
Continue Reading242: TikTok, the Nike Ad and Surprising Acquisitions
First, watch the Nike ad if you haven’t. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other news, Industry Dive purchased Newscred’s content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business […]
Continue Reading241: Double Down or Diversify? That Is the Question
While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom. Joe raves […]
Continue Reading240: Social Media Is Out to Destroy Us
Facebook was under fire this week for possibly spreading hate speech and misinformation (what’s new?). Some people think Zuckerberg should be out. At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists. In other news, Lululemon buys Mirror in a content/technology deal that […]
Continue Reading239: Who’s Going to Be the Netflix of Business Content?
Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround. Both Joe […]
Continue Reading238: Is Your Social Media Your Property?
Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer. Microsoft lays of 50 journalists, instead opting to use “computer robots.” Robert reviews what journalists need to do now to protect their jobs. And Nic Carter from Coindesk details a fascinating take on perhaps, in the […]
Continue Reading237: Chaos Creates Large Marketing Opportunity for Brands
Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter’s labeling […]
Continue Reading236: The Media Business Killed Itself
In this episode of This Old Marketing… The New York Times reports that big tech such as Facebook and Google should pay media companies reparations for lost revenue. Joe and Robert think differently. The media business continues to kill itself due to a short-sighted revenue strategy. In other news, the Financial Times launches a […]
Continue Reading235: Prepare for a Turnaround with these Marketing Tips
What do marketers do while we wait for a turnaround? Cosmo magazine details a number of key content marketing tactics that should be used by every enterprise, while Orbit Media offers 26 marketing ideas you could use now to get your house in order. Vayner Media continues an acquisition trend and there is a […]
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