Joe and Robert discuss a corona virus (COVID-19) week of news in marketing, trying to make sense of what’s next. Corona virus coverage gives major publishers a huge lift in traffic, bringing in pay-wall and advertising questions. In other news, a strange report claimed that now is the time for Apple to buy Disney. […]
Continue ReadingThis Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every other week, since 2013, Joe and Robert share their insights into the marketing, media and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
230: Marketing at a Social Distance [SPECIAL EPISODE]
In this special episode of #ThisOldMarketing, Joe and Robert discuss the new reality in front of marketers today in dealing with the COVID-19 virus. Topics discussed include a focus on loyalty marketing, the opportunities available that weren’t just a few days ago, and how planning is critical. —— Subscribe to PNR: This Old Marketing […]
Continue ReadingSalesforce, Mailchimp Buy Media Properties
For episode #229 of #ThisOldMarketing, Joe and Robert lead off with a worthy rant on AdAge’s addition of a “content marketing” awards category, which really isn’t content marketing at all. Both Mailchimp and Salesforce purchase media properties, further proving that the boys’ prediction from the past is coming true – corporate brands are and […]
Continue Reading228: The Real Story Behind Facebook’s Fact-Checking Plan
In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King’s new “moldy burger” campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more “advertisers” are buying media companies and one article gives a […]
Continue Reading227: Ranking the Best & Worst Super Bowl Ads of 2020
On episode #227 of PNR’s This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry…or does he? There were a slew of M&A […]
Continue Reading226: Content Jobs Among Biggest Growth Area Per World Economic Forum
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news […]
Continue Reading225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a “move” away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence “deepfakes,” but will it make a difference since Facebook isn’t changing its policy on […]
Continue Reading224: 8 Big Content Marketing Predictions for 2020
Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year’s marketing predictions include: Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by […]
Continue Reading223: Can Marketers Learn Anything from the Peloton Fiasco?
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton…discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public’s reaction was a pure over-reaction. Joe thinks that we can’t judge the outcome until the next quarter’s results are […]
Continue Reading222: Our Biggest Failures BONUS Episode + Even More Failures
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their […]
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