In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best […]
Continue ReadingThis Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every other week, since 2013, Joe and Robert share their insights into the marketing, media and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
215: The End of Social Media As We Know It
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter’s decision to ban “state-run” media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now […]
Continue Reading214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities
In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B […]
Continue Reading213: Content Brands Launching Everywhere While Audio Marketing Blooms
In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities in voice marketing have never been better. Audiobooks are growing at 25 percent and Alexa devices count more than 100 million, yet there are very few Alexa […]
Continue Reading212: The Genesis Planet Episode
Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it. Then the boys go in-depth about the opportunities in print media and the increasingly complex role of the CMO. The news concludes with a heated discussion about brand purpose (check out as […]
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