Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it. Then the boys go in-depth about the opportunities in print media and the increasingly complex role of the CMO. The news concludes with a heated discussion about brand purpose (check out as […]
Continue ReadingThis Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every other week, since 2013, Joe and Robert share their insights into the marketing, media and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.