This Old Marketing Podcast with Joe Pulizzi and Robert Rose

This Old Marketing Podcast with Joe Pulizzi and Robert Rose

Yahoo Plus Nothing While MEL Goes Belly Up (264)

 In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, […]

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Charmin’s NFT Jumps the Shark (263)

 The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out their own platforms. In NFT land, Charmin has developed an NFT(P) that

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NFTs: It’s Happening Sweetheart! (262)

 After a royal analysis courtesy of Robert, the boys dissect Disney’s subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin’s latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to

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Twitter Goes Full Twitch (261)

 To kick off the show, Joe and Robert detail their “advanced” Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen’s Advanced Video property, and increases its chances to corner the personalized TV advertising market. Axios details the ever-increasing amount of

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How Evil Is Facebook? (260)

 In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy’s media network is taking off to a tune of

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