Yes, the big marketing predictions episode if finally here. Joe and Robert answer: – What will happen to the martech industry? – What big names will be bought and sold in 2021? – Who wins in content marketing…and who loses? – What does the future of in-person events look like? And don’t worry…they cover […]Continue Reading
This Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every week, since 2013, Joe and Robert share their insights into the media, marketing and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
See all the past episodes at the This Old Marketing site.
The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of cash by the end of the year) could be […]Continue Reading
In this very special episode, Joe and Robert talk about Content Marketing World’s 10 year anniversary, the changes in content marketing, and what should happen to the industry. News stories include TikTok’s sale. Will it go through and when will that be? In addition, it looks like Google is going to bail out the […]Continue Reading
The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok’s numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table. The […]Continue Reading
Facebook makes an announcement about curbing political ads, but still has a major problem with false organic content, as Russia again infiltrates the site. LEGO leverages user-generated content as new product development, while CVS launches a new media network. In rants and raves, Adweek buys Target Marketing and Publishing Executive, Facebook’s CMO resigns to […]Continue Reading
Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don’t understand that they built their homes on rented […]Continue Reading
First, watch the Nike ad if you haven’t. Required watching. TikTok was in the news this week, with a crazy deal in progress with Microsoft. In other news, Industry Dive purchased Newscred’s content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business […]Continue Reading
While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom. Joe raves […]Continue Reading
Facebook was under fire this week for possibly spreading hate speech and misinformation (what’s new?). Some people think Zuckerberg should be out. At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists. In other news, Lululemon buys Mirror in a content/technology deal that […]Continue Reading
Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content. The Girl Scouts are launching a new content brand called CircleAround. Both Joe […]Continue Reading