This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are “not” media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of […]
Continue ReadingThis Old Marketing Podcast with Joe Pulizzi and Robert Rose
This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every week, since 2013, Joe and Robert share their insights into the media, marketing and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.
See all the past episodes at the This Old Marketing site.
Clubhouse to Get Clubbed? (258)
It’s our annual “rip apart the Super Bowl ads” show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook’s getting into the mix as well. How much time […]
Continue ReadingHubspot Does the Hustle (257)
Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it’s getting into the subscription game. Good idea? Maybe…but a better idea […]
Continue ReadingWhen SPACs Attack (256)
The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight. Rolling Stone does a Forbes and starts a pay-to-play “culture” […]
Continue ReadingThe Content War for Creators Has Begun (255)
Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers. As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content. And as the fight for creators continues, media […]
Continue ReadingSocial Media Is the Dread Pirate Roberts of Marketing (254)
This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happening, someone scraped all Parler’s data. The run on music archives continues, with OneRepublic’s Ryan Tedder getting a boat load of cash for songs we’ve never heard. How […]
Continue ReadingContent Acquisitions Go Parabolic (253)
In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku’s possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the Netflix content model. There is a podcasting gold rush and […]
Continue Reading252: Inside This Old Marketing [Bonus Takeover Episode]
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing. […]
Continue Reading251: KFC Content Is Better than a Bucket of Chicken
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can’t wait […]
Continue Reading250: Special Thanksgiving Episode (Major Marketing Changes Accelerating)
In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.” In addition, the boys spend plenty of time talking about how “the vid” has accelerated major changes in content marketing and e-commerce media. —— […]
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