This Old Marketing Podcast with Joe Pulizzi and Robert Rose

This Old Marketing podcast, from Joe Pulizzi and Robert Rose, has been downloaded over two million times in 150 countries. Every week, since 2013, Joe and Robert share their insights into the media, marketing and content marketing worlds. Always useful, mostly entertaining and pretty much 60 minutes long.

See all the past episodes at the This Old Marketing site.

Facebook Invades Australia (259)

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This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are “not” media companies being affected.

YouTube tries to be more like TikTok and Snap and launches a number of “short-video” strategies.

And news from the passion economy with the launch of Li Jin’s Atelier Ventures, a $13 million fund to support content creators and content creator tech.

Rants and raves include Joe’s take on non-fungible tokens (NFTs) and Robert’s commentary on how tech companies are taking over higher education.

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Catch past episodes show notes at ThisOldMarketing.site.

Clubhouse to Get Clubbed? (258)

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It’s our annual “rip apart the Super Bowl ads” show, which may not mean much since viewership sank to a 15-year low.

Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook’s getting into the mix as well. How much time does Clubhouse have? Will it survive?

Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.

Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.

Catch past episodes show notes at ThisOldMarketing.site.

Hubspot Does the Hustle (257)

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Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media).

Clubhouse, now worth a billion dollars, says it’s getting into the subscription game. Good idea? Maybe…but a better idea for Twitter.

The boys go in-depth on the future of social audio. Joe is high on the idea…Robert is meh at best.

Rants and raves includes Tim Cook’s war on Facebook and how the Columbia Journalism Review is uber bias.

Catch past episodes show notes at ThisOldMarketing.site.

When SPACs Attack (256)

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The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business.

What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight.

Rolling Stone does a Forbes and starts a pay-to-play “culture” council, further destroying the once-great media brand, while Clubhouse becomes a Unicorn and is the big social media craze of the year (so far).

Rants and raves include Robert’s rave about a Google Analytics competitor while Joe raves about wallstreetbets taking on Wall Street.

Catch past episodes show notes at ThisOldMarketing.site.

The Content War for Creators Has Begun (255)

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Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers.

As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spotify for exclusive (and walled off) audio content.

And as the fight for creators continues, media companies begin to decide who owns the RSS feed as media consumption hits over 70 hours per week in the United States.

Robert rants about a Martech announcement that means absolutely nothing, while Joe raves about Disney’s acquisition strategy and Netflix investing $20 billion in content.

Catch past episodes show notes at ThisOldMarketing.site.