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You Need a Subscriber Plan…Stat!

I started my publishing career in 2000. Over the next seven years I worked with over 30 different media brands from a dozen different industries, welding to restaurants to HVAC. Maybe more than anything, I learned about the power of the subscriber. It was well known information inside the company that loyal subscribers were more

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Why Riot Games Is Out-Marketing You

This week, I heard Kara Swisher from ReCode say that the COVID-19 pandemic isn’t changing trends, just accelerating what was already happening. A few minutes later, I heard Professor Scott Galloway from NYU Stern say the same thing on his podcast. It’s happening in grocery pick up and delivery. It’s happening with plant-based meat. And

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