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What I Learned In Nantucket

Opening Thoughts As I write this, it’s two days after Labor Day. Always a strange feeling not to be at an event. For pretty much 10 years, Content Marketing World (the event we launched in 2011 and then sold in 2016) happened on Labor Day week. So, having this week “off” is odd at best. […]

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A Big Amazon Problem – #119

On the most recent episode of This Old Marketing, my weekly content and marketing news podcast with Robert Rose, we talked quite a bit about fake content. Among other things, we covered how AI-generated books are everywhere on sites like Amazon and Goodreads. Btw, Amazon owns Goodreads. Basically, these AI books are being created and then

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If Not, Just Stop – #117

I started watching the new Wham! Documentary on Netflix. Truly an excellent resource for anyone looking for differentiation and voice. Before Wham! (George Michael and Andrew Ridgeley) became a supergroup, they released the song Wham! Rap, which was heralded as a social commentary rap. These words hit home: Do you enjoy what you do? If not, just

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