CEX a Success! For those of you who couldn’t make it, the first-annual Creator Economy Expo was a hit. Over 350 content creators attended CEX at the Arizona Grand Resort in Phoenix. I’m thankful the reviews have been overwhelmingly positive. Because of a generous donation from book publisher Lulu, we can give away all the […]
Much Needed Thanks and NFT News – #86 Read More »
First off, a disclaimer. I produced this newsletter a week ago before I headed out to Creator Economy Expo in Phoenix. If my timing seems a bit off (depending on what happened in the world), now you know. Elon’s Gangsta Move I woke up last Tuesday to Elon Musk buying Twitter. Joe was sad. First
Pivot to Advertising (and Reaction to the Elon Musk/Twitter News) – #85 Read More »
It’s been a crazy couple of weeks getting ready for Creator Economy Expo. My days tend to look like this: Monday: Why did you start another event? Tuesday: Starting an event was an amazing idea. You are brilliant Joe. Wednesday: You are an idiot. Thursday: I need ice cream. Or beer. Let’s do both. Friday: What
What I am Reading, Watching and Listening to – #84 Read More »
I’m reading The Power of Regret from Dan Pink (I’m doing my homework as he is keynoting Creator Economy Expo). It’s fascinating to think we can harness something like regret, which has generally (to me) seemed like such a negative thing. How many people say no regrets? This book is making me question some things. I’m wondering, can we
The Power Of Regret – #83 Read More »
Returning to the Stage Last week I spoke at Social Media Marketing World in San Diego (see image). It was my third speech since the pandemic started and my first in 2022. I spoke about the opportunity in social tokens and NFTs (for marketers and content creators). Here’s the PowerPoint if you’d like to see it.
Rethinking Audience and Buying Power – #82 Read More »
Money Is Changing If you get a chance, it’s worth listening to this 15-minute podcast from Nathanial Whittemore on the economic side of what’s happening re: Russia/Ukraine. A good part of me is for the multiple sanctions on Russia by both the US government and US-owned companies. Feels like the right thing to do. But it does
Money Revolution – #81 Read More »
The Best Super Bowl Ad This was the first year in a long time that I honestly analyzed all the ads from the Super Bowl. But first, did you see all the celebrity talent this year? My wife mentioned it about halfway through the Super Bowl and she was right…about every other commercial featured a celebrity…and
Superbowl Ads and Crazy Creators – #80 Read More »
