If you want to listen to a life-changing podcast, this interview I did with Michael Jr. may do the trick. After seeing one of his videos in 2015, we recruited Michael to be one of our keynotes for Content Marketing World in 2016. He came back with one of the highest ratings ever. To quote […]
Why Before What – #65 Read More »
The easiest way to build a loyal audience is to become the leading informational expert in your industry niche. This, by the way, is really hard to do. It takes years, sometimes decades, to publish enough consistently amazing information to build a loyal and trusting audience. How can you shorten the time in making this
Create Your Own Content Category – #64 Read More »
My friends Becky and Marc turned me on to a new podcast called Smartless starring Jason Bateman, Sean Hayes and Will Arnett. I’ve listened to five episodes so far. It’s a great break from all my Bitcoin podcasts. The premise is interesting. Each week either Jason, Sean or Will bring on a surprise guest that
The Smartless Podcast and Taking Control Back – #63 Read More »
It doesn’t matter what industry entrepreneurs are in, what country they live in, or how many people are involved in the business. One thing is for sure: they almost always lack an exit strategy. Maybe you think you don’t need one. Perhaps you want to leave the business to your kids when you pass. Perhaps
What’s Your Exit Strategy – #62 Read More »
It’s been exactly a year since my friend and mentor Don Schultz passed away. He was 86. If you don’t know about Don, you should look him up. He’s known as the father of integrated marketing, writing multiple books on the topic and teaching at Northwestern for decades. Note: the picture above was taken in
How Do You Compete? – #61 Read More »
